Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection she […] Continue reading at 'Interesting Literature'

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Other Publishing stories related to: 'Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?'

Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content

Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek

[ AdWeek | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #companies involved #eye opening #streaming service #dramatic change #latest addition #high level

New Media's Marketing Departments Cozy Up to Advertisers

To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age

[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #significant part

Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek

[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #maker studios #vice media #growing faster #ad budgets

Key Ideas For Publishers Working In a World of Large Tech Companies

As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them. This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
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How Emeril Lagasse Wrote His 'Ultimate' Cookbook

The author, restaurateur, and TV personality talks about capturing his career in a new definitive recipe collection, 'Essential Emeril: Favorite Recipes and Hard-Won Wisdom from My Life in the Kitchen,' out from Oxmoor House in October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite recipes #hard-won wisdom #oxmoor house

BEA 2015: Celebrating Hijuelos—His Work Lives On

The sudden death of Oscar Hijuelos at age 62 in October 2013 was a shock to the literary world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work lives #sudden death #oscar hijuelos #literary world

Will Self's 'amanuensis' to publish memoir of working for the novelist

Matthew De Abaitua’s Self & I covers the six-month period he spent reading, drinking and rolling ‘special cigarettes’ as assistant to the Booker-shortlisted author in the early 1990sFrom an interview involving shooting whisky bottles and smoking “special” cigarettes to an attempt to take a... Continue reading at The Guardian

[ The Guardian | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aardvark bureau #early 1990s #recently completed #east anglia

Endless buys majority stake in The Works

Endless has acquired a larger stake in The Works, after buying executive chairman Anthony Solomon's stake, and is to open 30 new stores this year as part of its growth programme for 2015. Endless, a venture capitalist company which also owns a stake in The Book People, is now a majority... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people #majority shareholder

Freelance With A Family: Advice On Making It Work From One Of America's Top Rock Critics

Jessica Hopper on how she kept her creative dream job—and her family—thriving.In the early '90s, then-ninth-grader Jessica Hopper started putting out a fanzine to write about her favorite bands in Minneapolis. She turned that into assignments for local publications like City Pages, and then... Continue reading at Fast Company

[ Fast Company | 2015-05-15 00:00:00 UTC ]
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Verizon and AOL deal gives us a glimpse into the future of advertising

The $4.4bn purchase by the US telecoms giant will help overcome the ad industry’s biggest problem Verizon buying AOL wasn’t the last deal we in agency land ever expected, but to most it’s come as a bit of a shock. It feels to me more like Apple buying Beats, than Comcast trying to merge with... Continue reading at The Guardian

[ The Guardian | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad industry #time warner #rorschach test

The New York Times Invites Advertisers to the Page One Edit Meeting

Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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Tweets versus Wall Street: analysts fear for Twitter in the battle for advertising

The social network’s results and revenues are failing to impress investors – especially when compared with Facebook’s and Google’sGood news travels fast, but bad news even faster – especially if it’s the release of lacklustre results from Twitter. That’s what happened on Tuesday last week when,... Continue reading at The Guardian

[ The Guardian | 2015-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scheduled release #official release #bad news #published early #$1bn

Knopf Working to Ensure ‘City on Fire’ Catches Fire

Knopf is putting lots of marketing muscle behind "City on Fire," a 900-page first novel by Garth Risk Hallberg, for which the publisher is building bookseller interest well before its October pub date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #putting lots #marketing muscle

How one publisher is working around Facebook’s pre-roll ad ban

Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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Netflix and Ellen are making a 'Green Eggs and Ham' TV show

Hulu picked up Seinfeld, and now Netflix is working on a new show with Ellen DeGeneres -- but it's not a mid-90s sitcom at all. The two will create a 13-episode series based on the Dr. Seuss book Green Eggs and Ham that's due to arrive in 2018, aimed... Continue reading at Engadget

[ Engadget | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv show #green eggs

Netflix Just Announced Its Green Eggs and Ham Series in the Most Seussian Way

A Dr. Seuss classic is coming to streaming TV as a 13-episode animated series. Green Eggs and Ham, based on the children's book first published in 1960, is coming to Netflix—though sadly not until 2018. Executive producer Ellen DeGeneres says the project "combines two of my favorite things: Dr.... Continue reading at AdWeek

[ AdWeek | 2015-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #worldwide fame #original content #perfect fit #amazing stories

Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It&rsquo;s human nature to be hopeful about what&rsquo;s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #news sites

House of Illustration works with Curved House Kids

House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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