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Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at 'AdWeek'

[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets #growing faster #vice media #maker studios


Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licence fee #maker studios #land grab #increasingly competitive