Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent Mercedes-Benz Fashion Week.One of a new breed of companies – collectively known as multichannel networks, or MCNs – mining the commercial opportunities provided by the fast-growing online video market, Rightster floated on London's AIM stock market earlier this month and is planning a growth spurt of its own. The AIM listing raised £20m, with the loss-making, three-year-old startup now valued at about £73m.Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites. Clients and partners range from traditional media organisations including ITN, the Guardian and the New York Times to content owners such as the Australian Football League and the British Fashion Council. "We are not a media company but a supplier to media companies," says Charlie Muirhead, chief executive and co-founder of the London-based company.The global market in online video is expected to grow by 26% this year alone to £9bn (including advertising, subscriptions and transactions), according to a forecast from Informa. This growth trajectory is expected to continue, driven... Continue reading at 'The Guardian'
[ The Guardian | 2013-11-24 00:00:00 UTC ]
News tagged with:
#increasingly competitive
#land grab
#licence fee
Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian
[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#licence fee
#maker studios
#land grab
#increasingly competitive
Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#increasingly experimenting
#online publishers
#bright spot
#video advertising
Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video briefing
Canadian seniors haven't been the focus of many digital media literacy initiatives, but with more everyday tasks requiring digital fluency, misinformation swirling online and given the influence this cohort wields, experts say older adults want and need more education and support. Continue reading at CBC
[ CBC | 2024-07-26 08:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#older adults
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#associate director
#video content
Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#editorial team
Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#case study
DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#demand-side platform
The company grew from a scrappy startup to a digital media player. Now it’s clinging to life after mass layoffs. Continue reading at Wired
[ Wired | 2020-01-28 12:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#mass layoffs
The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#working closely
#fast growth
#find success
#live games
#younger audiences
Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company
[ Fast Company | 2019-04-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#younger generations
#watching videos
#digital content
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#post youtube
Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#center stage
#sarah personette
#post twitter
Snapchat is looking to get more viewers on its videos by letting publishers post them outside the app.The "Stories Everywhere" video product currently in developmentfirst reported by Cheddar on Wednesdaywould be a way for the company to break out of its insular world and impact the larger... Continue reading at Advertising Age
[ Advertising Age | 2017-12-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#multiple people
#24-hour period
#snapchat plans
#snapchat stories
Numbers show that consumer attraction to sight, sound and motion is undeniable. The post Magazine Brands Credit Video for Increased Social Engagement appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-11-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#numbers show
The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#panel discussion
#publishing world
Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad format
Twitter has been promoting publishers' videos, which has helped publishers find new audiences and make money on the platform. The post In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make money
#video publishers
One year after opening up livestreaming to the masses, publishers are stepping up their efforts to make money from their Facebook clips. Today, Hearst-owned Elle is running its first branded Facebook Live video for jewelry brand David Yurman. At 2 p.m. Eastern time, the publisher will stream a... Continue reading at AdWeek
[ AdWeek | 2017-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#20-minute video
#make money
Snapchat is encouraging brands to run longer video by buying bigger packages of ads. According to sources, Snap has started pitching brands on a new type of ad package called sequenced messaging, a type of sequential advertising, in recent weeks. The new ad pricing bundles video ads together... Continue reading at AdWeek
[ AdWeek | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#makes sense
#real estate
#horizon media
#business development