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Here’s Why Mobile Video Is Confusing and Scary to Advertisers

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at 'AdWeek'

[ AdWeek | 2015-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets #growing faster #vice media #maker studios


BuzzFeed Said to Expect 2014 Sales of Up to $120 Million

BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing faster #$40 million #top ranks #web traffic #$60 million #online publisher


Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing faster #ad spending #premium publishers