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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 10:07 The Society of Authors has advised members to seek its help before dealing with Beautiful Books, after the publisher was unable to pay money owned to an author since March. Beautiful Books m.d. Simon Petherick said it will... Continue reading at 'The Bookseller'
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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