Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to become a multi-platform force. Rymer explains why MCNs are the new talent factories and how Weird Al's "Tacky" video came about. Where do you see Nerdist right now? We look at ourselves as a modern cable network. If you're SyFy, you're stuck on your linear platform. You're broadcasting, you're programming and you're getting shows, but your ability to interact with your community is primitive. For us, we're built around that interaction. We can do lots of things that they can't do. It feels like the evolution of television, the evolution of media. Before people only knew Nerdist for Chris Hardwick. Now there's podcasts, shows, web series. And we want to expand across all of it. Right now, it feels like there's a racetrack that's being built for this audience. How you deliver the content is the racetrack. It's not finished yet, but at some point it's going to be finished, and you'll know exactly how to drive on it. Whoever has got the car already built will have an advantage in that situation. If you're starting from scratch, once you see the track, it's already too late. You also seem to have redefined multi-channel networks. I look at the MCNs more like talent discovery... Continue reading at 'AdWeek'
[ AdWeek | 2014-08-14 00:00:00 UTC ]
Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian
[ The Guardian | 2022-03-25 03:05:12 UTC ]
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Despite a staff exodus, months of subsequent inactivity and a long, accusation-filled dispute with a union representing staffers at several of its brands, G/O Media remains committed to resurrecting Deadspin. The 15-year-old sports site, whose irreverent and wide-ranging commentary once... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-26 19:10:07 UTC ]
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Publisher reaches settlement with Scott Morrison’s adviser Nico Louw. Asked whether senior political figures were among those sent the memoir, CEO says, ‘How senior do you want?’ Some of the biggest names in politics will be drawn into the controversy over pirating of Malcolm Turnbull’s... Continue reading at The Guardian
[ The Guardian | 2020-04-22 04:05:30 UTC ]
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Philip Jones shares his thoughts on the Publishers Association’s Publishing Yearbook 2019. Continue reading at The Bookseller
[ The Bookseller | 2019-06-27 14:22:58 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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In humor and praise, Nielsen Book's Mo Siewcharran is remembered in London as someone 'who always saw the bigger picture.' The post Nielsen’s Mo Siewcharran Remembered for Industry Contributions, ‘a Force for Good’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-02 00:00:00 UTC ]
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A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one. Riedle is the CEO and founder of Civilized, a news and entertainment site that centers on cannabis culture. A "PR guy by training," Riedle worked in... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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It's common sense to not post pictures on social media that may convey an irresponsible lifestyle to current or future employers. But there's a subtler dynamic at play we should consider, especially today, National Camera Day, before we upload that beautiful Hawaiian sunset. What if the pictures... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
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A Minnesota couple looks for bookselling’s sweet spot; a chain store returns to Pennsylvania; a New York City icon pops up in a new home; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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Alissa Hugel, assistant manager and children's book buyer at Folio Books in San Francisco, shares her enthusiasm for a handful of titles that are hitting a sweet spot any bookseller can appreciate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-25 00:00:00 UTC ]
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With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner... Continue reading at AdWeek
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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Colleen Bates, publisher of Prospect Park Books in Pasadena, Calif., gave herself a practical exercise 10 years ago: in order to learn about book design, sales, and distribution, she would self-publish a book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Our Clip of the Week comes to you courtesy of "The Colbert Report," which is, of course, hosted by Stephen Colbert, America's greatest living media critic, branding expert and patriot. In this brief (3:00) segment, Colbert aims right for our sweet spot with his take on the latest American... Continue reading at Advertising Age
[ Advertising Age | 2013-12-20 00:00:00 UTC ]
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The creator of lesbian detective Kate Daniels was downcast when publishers rejected her work. Now, she's won the Polari first book prize for The Murder WallSomething extraordinary happened to me last week. I was outed to the whole wide world, having won the Polari first book prize 2013 for my... Continue reading at The Guardian
[ The Guardian | 2013-11-19 00:00:00 UTC ]
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Illustrated reference publisher Weldon Owen has bought a title for its launch list by zoologist,... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 15/08/2011 - 10:07 The Society of Authors has advised members to seek its help before dealing with Beautiful Books, after the publisher was unable to pay money owned to an author since March. Beautiful Books m.d. Simon Petherick said it will... Continue reading at The Bookseller
[ The Bookseller | 2011-08-15 00:00:00 UTC ]
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It's not unusual for bookstores to have cafés, so perhaps it's only to be expected that a book wholesaler might want to get into food service, or one of its partners would. That's the case for Bookazine COO Richard Kallman, who recently added a new title, CEO of CupcakeStop. Kallman, who had... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-27 00:00:00 UTC ]
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