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Sales have risen 10%, thanks to TV adaptations and clever marketing. As four publishing houses unveil new looks, John Walsh investigates the battle for new readersImagine you have a sudden burning desire to read David Copperfield, Charles Dickens’s favourite of all his novels. Thanks to Project... Continue reading at 'The Guardian'
[ The Guardian | 2016-09-17 00:00:00 UTC ]
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Knopf is putting lots of marketing muscle behind "City on Fire," a 900-page first novel by Garth Risk Hallberg, for which the publisher is building bookseller interest well before its October pub date. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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#putting lots
#marketing muscle