To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across May and June to buy ads on several bigger sites, including The New York Times and Slate, as well as on NPR and in The New Yorker."This is a bold way to get in front of people," Aneesh Raman, Ozy's VP-marketing, said of the campaign, which the agency Division of Labor spearheaded.The ad campaign comes on the same week that a much more established new-media brand, BuzzFeed, hired veteran Pepsi exec Frank Cooper as the site's first chief marketing officer. (He'll also serve as chief creative officer.) But consumer marketing will be only a smart part of his job, according to a BuzzFeed spokeswoman. One significant part will be working with marketers and advertising executives on forming partnerships. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
The general news publisher Time has hired media executive Mark Howard as its new chief operating officer, according to a memo shared by chief executive officer Jessica Sibley. Howard, who will relocate to New York for the position, begins Monday. In the role, Howard will oversee operations... Continue reading at AdWeek
[ AdWeek | 2023-06-12 11:31:44 UTC ]
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'There can be little doubt that God or fate or luck play a significant part in the success of any publishing endeavor,' writes Richard Charkin. The post Richard Charkin: ‘A Publishing House Is a Field’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-05-19 06:40:47 UTC ]
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It’s no secret that I have Type 1 Diabetes. I’ve written about dating while diabetic, and made lists of things not to say to someone chronically ill. My latest novel, Lesser Journeys, explores the life of an architect with an autoimmune disorder, as she aims to determine the best way to leave... Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 01:30:48 UTC ]
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Could the "wealth-conjuring machine" that is Canadian real estate grind to a halt after the COVID-19 crisis exposed its worst weaknesses? That's the concern many who watch a sector that makes up a bigger part of the Canadian economy than oil and... Continue reading at CBC
[ CBC | 2020-05-05 04:00:00 UTC ]
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Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at Advertising Age
[ Advertising Age | 2018-08-08 00:00:00 UTC ]
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Bloomsbury has appointed Nicola Hill to the newly created role of group director for consumer marketing and publicity. Continue reading at The Bookseller
[ The Bookseller | 2018-06-07 00:00:00 UTC ]
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According to Google, 20 percent of people in the USA will experience a disability at some point in their life. Let's think about this for a moment -- that is one in five people. In other words, people with disabilities are a significant part of the population. While there are many laws on the... Continue reading at Betanews
[ Betanews | 2016-04-11 00:00:00 UTC ]
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To gin up audiences, an untraditional news publisher is leaning on a very traditional strategy: advertising. Ozy.com -- a slick-looking website that's flush with investor cash but had just 1.2 million unique visitors in April, according to ComScore -- is spending more than a million bucks across... Continue reading at Advertising Age
[ Advertising Age | 2015-06-05 00:00:00 UTC ]
More news stories like this