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Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at 'Digiday'

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content

News Corp's Thomson talks of online progress at the Times and Sun

But he doesn't provide any figures to back up his positive claims about subscriber totalsThe Times "is delivering both volume and higher revenue per subscriber", says the News Corp chief executive and former Times editor Robert Thomson.He added: "Digital, which already accounts for nearly... Continue reading at 'The Guardian'