The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading >> [ Source: Fast Company | 2016-07-01 00:00:00 UTC ]
Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad market to its best month this year, according to new data from Standard Media Index (SMI). In the findings from SMI, which... Continue reading >> [ Source: AdWeek | 2015-11-18 00:00:00 UTC ]
Five brands that are encroaching on established publishers' turf by starting their own content sites. The post 5 brands becoming news publishers in their own right appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-06-27 00:00:00 UTC ]