Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with:
#post twitter
#sarah personette
#center stage
In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taco bell
#jet blue
#platform level
#makes sense
#super bowl
The 16-year-old virtual campus bookseller is on target for $100 million in revenue this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$100 million
Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long-term strategy
#publisher offers
#actual people
#adweek magazine
Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek
[ AdWeek | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual reality
#menlo park
#single day
Facebook videos are about to get more interactive. The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook videos
Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
More news stories like this |
Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#financial services
#programmatic buying
#adweek magazine
TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer attitudes
#key findings
#carlos monteiro
#adweek magazine
When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday
[ Digiday | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook videos
#visible measures
#entire library
#popular videos
When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#investment bank
#coming weeks
#target audience
According to a new report, changes to Canada’s copyright law have had devastating effects on educational publishers and will ultimately contribute to a decline in the quality and quantity of content available to students. Trade publishers say they, too, are feeling the impact. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#copyright law
#educational publishers
#trade publishers
If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday
[ Digiday | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publisher
#viral videos
#commercial purposes
Affair between drama student and an older actor will feature in The Lesser Bohemians, due from Faber next autumn following award-winner A Girl is a Half-Formed ThingIt took Eimear McBride almost a decade to find a publisher for her first novel, A Girl is a Half-Formed Thing. Now, a year after... Continue reading at The Guardian
[ The Guardian | 2015-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#older actor
#lesser bohemians
#half-formed thing
#baileys prize
#irish novelist
#study drama
#tumultuous relationship
Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading at Advertising Age
[ Advertising Age | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#branded content
#digital sales
#conde nast
#senior vp
#executive vp
James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#james dashner
The Guadalajara Book Fair's Rights Center, which offers 125 tables, is sold out, further proof of Mexico's growth as a center for Spanish rights activity. The post As Mexico Rises, Rights Center at Guadalajara Book Fair Gets Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#boost appeared
#rights center
Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
More news stories like this |
Aims to increase proportion of women and underrepresented minorities, with no African American or Hispanic staff currently in US leadership positionsTwitter has outlined its ambitions to boost the proportion of women and underrepresented minorities in its workforce, publishing targets for “a... Continue reading at The Guardian
[ The Guardian | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#african american
#leadership roles
Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews
[ Betanews | 2015-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large proportion
#video publishers