#executive vp

Publishing news tagged with #executive vp


Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading >>
[ Source: Advertising Age | 2023-03-07 17:55:42 UTC ]

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Former MPA CEO Linda Thomas Brooks Named Interim Head of Connectiv

[caption id="attachment_126319" align="alignright" width="150"] Linda Thomas Brooks[/caption] Just two months after concluding her four-year term as president and CEO of MPA, The Association of Magazine Media, Linda Thomas Brooks is taking on a new role: interim managing director of Connectiv,... Continue reading >>
[ Source: Folio Magazine | 2020-03-03 22:07:16 UTC ]

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By George, Schweitzer's leaving CBS

After putting in a quarter-century as the head of CBS’s marketing efforts, George Schweitzer has begun mapping out his final campaign. The network’s marketing director will step down from his post at the end of the 2019-20 broadcast season, whereupon he’ll transition to a new role as a special... Continue reading >>
[ Source: Advertising Age | 2019-09-17 18:55:53 UTC ]

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Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading >>
[ Source: Advertising Age | 2019-08-21 19:13:12 UTC ]

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Marketing Changes at Lululemon as CEO Exits

On the same day that Lululemon Athletica announced the sudden exit of CEO Laurent Potdevin over a failure to meet company standards, it appointed a new leader for its marketing.The Vancouver-based company on Monday named Celeste Burgoyne, executive VP for the Americas, to handle brand marketing.... Continue reading >>
[ Source: Advertising Age | 2018-02-07 00:00:00 UTC ]

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Marie Claire, Mastercard Open Pop-Up Shop

Another futuristic store is launching, bringing us ever closer to the pages of a Philip K. Dick novel. Fashion glossy Marie Claire is teaming up with Mastercard to debut The Next Big Thing Concept Shop, a temporary retail store boasting tech innovations like smart mirrors and new ways to pay.... Continue reading >>
[ Source: Advertising Age | 2017-09-15 00:00:00 UTC ]

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Conde Nast Taps Two Execs to Lead Branded Entertainment Arm

Conde Nast Entertainment -- the magazine publisher's digital video, TV and film division -- is looking to grow its branded entertainment business with the hire of two execs. It has tapped Starcom MediaVest Group vet Eden Gorcey and former Coach marketer Will Misselbrook to run its branded... Continue reading >>
[ Source: Advertising Age | 2015-09-11 00:00:00 UTC ]

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In Shakeup, Time Inc. Names New Publisher of InStyle

InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading >>
[ Source: Advertising Age | 2014-11-18 00:00:00 UTC ]

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