#target audience

Publishing news tagged with #target audience


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with: #bottom lines #print losses #seeking ways #professional setting #connecting companies #bad players #gie media #media providers #relatable advice #b2b publications #target audience #eat inside #unique wrinkle #campaign viable


Ro’s vp of growth Will Flaherty: ‘There’s no silver bullet for attribution’

As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at 'Digiday'

[ Digiday | 2019-06-26 04:00:25 UTC ]
More news stories like this | News stories tagged with: #digital media #multi-year deal #focused brand #target audience #marketing mix #silver bullet #post ro


Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adweek magazine #target audience #conversion rate #great creative


These 3 New Developments Show Why It Continues to Be Snapchat’s Year

When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at 'AdWeek'

[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #target audience #coming weeks #investment bank


Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #target audience #digital marketing #senior manager


Which Type of Wikia Superfan Are You?

What kind of Wikia fan are you? A massive, 100,000-person survey by the popular wiki farm and audience insights company VisualDNA has classified Wikia users according to nine groups, unearthing potentially valuable consumer data for advertisers.  Wikia fans are categorized as game heroes... Continue reading at 'AdWeek'

[ AdWeek | 2014-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #target audience #natural fit


Arkansas Alt Weekly's Food & Farm Niche

No one’s accusing Arkansas Food & Farm, the latest content play from the nearly 40-year-old indie outlet Arkansas Times, of not having a target audience. Rebekah Hardin, associate publisher of Food & Farm, calls the magazine a ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate publisher #target audience


Sharethrough Promises Video Ads That Look Like Content

The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at 'AdWeek'

[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$40 million #thought catalog #target audience #including titles