The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has rolled out a new product dubbed Sharethrough Sponsored Videos. Instead of running video ads that appear before, after or during a publisher’s own video content, with Sharethrough Sponsored Videos a brand’s spot lives adjacent to a publisher’s own video content—just like any other editorial content. Only in this case the videos are labelled as “sponsored” or “promoted." Or, in the case of a publisher that features a collection of videos in a grid or playlist, an advertiser’s video will receive placement alongside that publisher's own videos. With the new product offering, Sharethrough is looking to tap into a hot trend of late in the digital media sector: the concept of 'native advertising.' The basic theory is this—Web publishers are likely better off running ads that look and feel like their site or platform, rather than earning their living on commoditized banners. In this case, Sharethrough wants to provide publishers and advertisers with video ads that look and feel like any old video content. Such ad placements will likely be compelling to many brands, since theoretically they'll reach users who are interested in their ads, rather than being forced to sit through them.... Continue reading at 'AdWeek'
[ AdWeek | 2012-09-26 00:00:00 UTC ]
Todd Phillips' sequel Joker: Folie a Deux bombed in its box-office debut with an estimated domestic opening of $40 million, well behind expectations, after becoming the the first Hollywood comic book movie in history to earn a D CinemaScore from audiences. (THR / Heat... Continue reading at AdWeek
[ AdWeek | 2024-10-07 12:00:00 UTC ]
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If you’re looking for more ways to earn an income or diversify revenue streams, e-books are a great avenue. You don’t need to be an expert, either. With My AI eBook Creation Pro, you can create premium e-books in a matter of clicks without the writing or design expertise. Powered by... Continue reading at PC World
[ PC World | 2024-01-10 08:00:00 UTC ]
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Mickelson's gambling debts reached in excess of $40 million over a four-year period, according to biographer Alan Shipnuck Continue reading at The Washington Post
[ The Washington Post | 2022-05-15 12:00:28 UTC ]
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HarperCollins is donating 50,000 books to organisations supporting families during the Covid-19 crisis, including titles by Michael Morpurgo, Ant Middleton and David Walliams. Continue reading at The Bookseller
[ The Bookseller | 2021-02-11 05:16:31 UTC ]
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This morning, PR Newswire broke the news that Literati, an “innovative literary brand,” has just raised 40 million dollars in Series B funding. Among its investors is NBA giant Steph Curry. If you’re anything like me, you may have some questions, among them: What’s the $40 million being used... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-27 18:53:56 UTC ]
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John Wiley has expanded its presence in the open access field with the acquisition of Hindawi, a London-based scientific research publisher of more than 200 peer-reviewed scientific, technical, and medical journals. Wiley paid $298 million for Hindawi, which had 2020 revenue of $40 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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These YA books with trans protagonists by trans and non-binary authors range from contemporary to speculative fiction, including titles like When the Moon Was Ours by Anna-Marie McLemore. Continue reading at Book Riot
[ Book Riot | 2020-09-10 10:38:02 UTC ]
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Barack Obama has revealed his summer reading list, including titles from Toni Morrison, Colson Whitehead, Ted Chiang and Hilary Mantel. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 11:40:17 UTC ]
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Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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[caption id="attachment_159239" align="alignright" width="300"] Tara Kraft (left) and Carolyn Hsu[/caption] RealSelf, the Seattle-based website that provides reviews and information about cosmetic procedures, has recruited former Shape editor-in-chief Tara Kraft and Carolyn Hsu, NewBeauty’s... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-29 12:20:00 UTC ]
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Usborne publishes four of the seven titles on the shortlist for this year’s Branford Boase Award for a debut novelist and their editor, including titles by Sophie Anderson and Matt Killeen. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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Religion Nonfiction bestsellers for July remain focused on self-help, including titles for those suffering from anxiety and insecurity. Plus, new novels by Colleen Coble and Dani Pettrey break the top 10 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-08 00:00:00 UTC ]
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The €20,000 EBRD Literature Prize, launched by the British Council and the European Bank for Reconstruction and Development, has revealed its inaugural shortlist, including titles from Turkey, Croatia, Russia, Albania and Lebanon. Continue reading at The Bookseller
[ The Bookseller | 2018-02-06 00:00:00 UTC ]
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Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Twelve "stand-out" book adaptations from the past two years have been named on the shortlists for the Creativity Across Media: Entertainment & Originality Awards (CAMEO), including titles by Jacqueline Wilson, Judith Kerr and Jojo Moyes. Continue reading at The Bookseller
[ The Bookseller | 2017-03-06 00:00:00 UTC ]
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Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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How Tony Lyons grew a publishing company that is on track to publish 900 books across 17 imprints ten years after its founding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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