The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has rolled out a new product dubbed Sharethrough Sponsored Videos. Instead of running video ads that appear before, after or during a publisher’s own video content, with Sharethrough Sponsored Videos a brand’s spot lives adjacent to a publisher’s own video content—just like any other editorial content. Only in this case the videos are labelled as “sponsored” or “promoted." Or, in the case of a publisher that features a collection of videos in a grid or playlist, an advertiser’s video will receive placement alongside that publisher's own videos. With the new product offering, Sharethrough is looking to tap into a hot trend of late in the digital media sector: the concept of 'native advertising.' The basic theory is this—Web publishers are likely better off running ads that look and feel like their site or platform, rather than earning their living on commoditized banners. In this case, Sharethrough wants to provide publishers and advertisers with video ads that look and feel like any old video content. Such ad placements will likely be compelling to many brands, since theoretically they'll reach users who are interested in their ads, rather than being forced to sit through them.... Continue reading at 'AdWeek'
[ AdWeek | 2012-09-26 00:00:00 UTC ]
Curalate, the image monetization software provider based in Center City, just tacked on $27.5 million more in venture funding through a Series C round. Local firm First Round Capital joined the round, which was led by NEA in Silicon Valley. Curalate is now backed by more than $40 million as it... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-02-03 00:00:00 UTC ]
More news stories like this
Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this
World Book Night 2016 has announced the 15 titles it will be giving away next April, including titles from authors Matt Haig, Jonathan Coe and Carol Ann Duffy. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this
When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this
Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this
Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully,... Continue reading at Digiday
[ Digiday | 2015-04-14 00:00:00 UTC ]
More news stories like this
Oyster, the ebook subscription service launched in 2013, has added a retail component to its business. It is now offering more than a million ebooks for sale, including titles from all of the Big Five publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
More news stories like this
Oxford University Press has signed a host of book deals in the run-up to the Bologna Book Fair, including titles by Joel Stewart and Roland Chambers. OUP commissioning editor Peter Marley bought world rights Tiny Cops and Robbers, by Stewart, who is an illustrator who has worked with Julia... Continue reading at The Bookseller
[ The Bookseller | 2015-03-31 00:00:00 UTC ]
More news stories like this
The rise of the Subscription Economy continues. Little more than a year after launching its all-you-can-read ebook service, the San Francisco startup Scribd has announced that the service now offers more than 30,000 audiobooks, including titles from big-name publishing houses HarperCollins and... Continue reading at Wired
[ Wired | 2014-11-06 00:00:00 UTC ]
More news stories like this
What kind of Wikia fan are you? A massive, 100,000-person survey by the popular wiki farm and audience insights company VisualDNA has classified Wikia users according to nine groups, unearthing potentially valuable consumer data for advertisers. Wikia fans are categorized as game heroes... Continue reading at AdWeek
[ AdWeek | 2014-06-23 00:00:00 UTC ]
More news stories like this
No one’s accusing Arkansas Food & Farm, the latest content play from the nearly 40-year-old indie outlet Arkansas Times, of not having a target audience. Rebekah Hardin, associate publisher of Food & Farm, calls the magazine a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-17 00:00:00 UTC ]
More news stories like this
BuzzFeed, the online publisher of news, lists and quizzes that are designed to be shared on social media, is forecasting revenue of as much as $120 million in 2014, said two people with knowledge of its financials.The sales level will depend on how many advertising deals are booked next year,... Continue reading at Advertising Age
[ Advertising Age | 2013-12-04 00:00:00 UTC ]
More news stories like this
Spotify did it for music. Netflix did it for movies. And now, Trip Adler and Scribd are doing it for books. The 29-year-old entrepreneur and his six-year-old San Francisco startup just unveiled an online subscription service that gives you unlimited access to a large library of digital books for... Continue reading at Wired
[ Wired | 2013-10-01 00:00:00 UTC ]
More news stories like this
It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this
Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
More news stories like this
The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
More news stories like this
Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 09:44 Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July. The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
More news stories like this