What kind of Wikia fan are you? A massive, 100,000-person survey by the popular wiki farm and audience insights company VisualDNA has classified Wikia users according to nine groups, unearthing potentially valuable consumer data for advertisers. Wikia fans are categorized as game heroes (gamers), digital DNA (always connected users), social entertainers (clique leaders), culture casters (music nerds), inquisitive minds (creative types), influence-hers (family women), fan girls (female tweens), Gen Z (tech-savvy kids) or pop classic (comic book aficionados). While entertainment advertising is a natural fit for Wikia, Dirk Herbert, head of strategy and planning at FCB Global, said it can get tricky when it comes to some CPG advertisers it works with, which include Ghirardelli and Kikkoman. “[The Wikia study] will spark thinking outside what is usually done in the category to do something that the target audience is passionate about,” he said. For example, knowing that the group social entertainers—made up of older c females to young baby boomers—love gabbing about fashion might lead to a campaign that, while promoting food, includes fashion themes. Added Jennifer Betka, svp of marketing at Wikia: “If a brand chooses to engage with fans, they can do so in a way that doesn’t pander to them.” Continue reading at 'AdWeek'
[ AdWeek | 2014-06-23 00:00:00 UTC ]
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Take a look at 9 of the classic types of science fiction plots, including dystopia, space travel, alien invaders, and more. Continue reading at Book Riot
[ Book Riot | 2022-11-22 11:32:00 UTC ]
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Figure out which type you fall into and find a fiction and a nonfiction book recommendation for each Enneagram type. Continue reading at Book Riot
[ Book Riot | 2020-09-15 10:34:00 UTC ]
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Are you an Individualist, a Loyalist, an Enthusiast? Find your next read among these wonderful YA books by enneagram type. Continue reading at Book Riot
[ Book Riot | 2020-05-27 10:39:23 UTC ]
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From escapist fantasy fans to romance enthusiasts, readers are turning to a variety of books while stuck at home. Continue reading at The Washington Post
[ The Washington Post | 2020-04-16 13:53:21 UTC ]
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It’s a good time to be a Kurt Vonnegut fan. While there’s never a bad month to dust off your banned book collection, November encapsulates all things Vonnegutian: the 50th anniversary of Slaughterhouse-Five, the grand opening of the permanent Kurt Vonnegut Museum & Library (KVML) in Kurt’s... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-08 15:29:23 UTC ]
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#bad month
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Revelo persona! Find out which of nine awesome and magical Harry Potter characters you are with this Harry Potter Enneagram quiz. Continue reading at Book Riot
[ Book Riot | 2019-10-09 10:34:01 UTC ]
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How can I type kaomoji on my PC? And what are kaomoji, anyway? Fortunately, the answers to both questions are simple, and easily accessible within Windows 10, starting with the May 2019 Update. The familiar emoji keyboard within Windows has been expanded to include both kaomoji and symbols,... Continue reading at PC World
[ PC World | 2019-05-17 10:27:00 UTC ]
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#extremely easy
Indie publisher Short Books will publish Life Without Diabetes by Newcastle Diet creator Professor Roy Taylor. Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
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Effective January 1, Nation Books, a joint project of the Nation Institute and Hachette Book Group, will be known as Bold Type Books. The move comes on the heels of the Nation Institute changing its name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-12 00:00:00 UTC ]
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When I took to Slack a couple weeks back and asked Ad Age Executive Editor Nat Ives the question posed in this column's headline, he started typing without missing a beat: "Lemme see ... social (media) climbers ... VYPs (very young professionals) ... bowl cuts ... glue sniffers ... Benjamin... Continue reading at Advertising Age
[ Advertising Age | 2018-01-24 00:00:00 UTC ]
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References to Project 211, Project 985, and C9 frequently crop up during conversations with Chinese universities and university presses. As a matter of fact, Chinese universities are divided into three types: Project 211, Project 985, and ordinary university. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
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Called Type & Tell, Bonnier's new self-publishing platform has been quietly tested in Sweden. Its English edition launches during London Book Fair. The post Bonnier’s New Self-Publishing Platform, Type & Tell: Authors Keep 100 Percent of Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-08 00:00:00 UTC ]
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It was the news that had hard-core Dodgers fans personifying the spectrum of face emojis on their smartphones.Time Warner Cable said Tuesday that it had cut by 30% the price of the sports channel owned by the Dodgers with the hope ends the standoff over distribution of the channel with DirecTV... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-24 00:00:00 UTC ]
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Sometimes fresh interplanetary discoveries can be made right next door. China’s Chang’e 3 rover has found evidence of a new type of basaltic rock in one of the dark basins on the moon. The findings, published in the journal Nature Communications, focus on a geologically young region of the moon’s... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-23 00:00:00 UTC ]
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HelLLOooo! Despite—and perhaps because of—incredible advancements in technology, we're constantly romanticizing the analog and near-obsolete. Turntables are perennially en vogue, physical books are having a good year and vinyl record sales continue to climb. In a recent article in the New York... Continue reading at Fast Company
[ Fast Company | 2015-12-11 00:00:00 UTC ]
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On Toronto’s Queen Street West, there is a nine-year-old independent bookstore that has taken the art of window displays to a whole new level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Office, PDFs, ebooks, archives, audio, video, images: the average PC owner regularly encounters a lengthy list of file formats, and viewing them all typically requires an entire library of software. Free Editor claims it can simplify all that by opening 70-plus file formats from a single... Continue reading at Betanews
[ Betanews | 2015-02-05 00:00:00 UTC ]
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#file formats
#entire library
#paying attention