The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to build its brand with much younger readers. The post How The Hill is using Snapchat to cover the presidential race appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
Bestselling author of the 1960 novel The L-Shaped Room and the children’s classic The Indian in the CupboardLynne Reid Banks, who has died aged 94, hit a jackpot with her first book, The L-Shaped Room (1960), the story of an unmarried middle-class girl, Jane Graham, who takes a dingy room in... Continue reading at The Guardian
[ The Guardian | 2024-04-05 15:33:59 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Amazon may have just released a new Kindle, but right now, bookworms should set their sights on the fancier Kindle Paperwhite. During the company’s October Prime Day sale, the standard Paperwhite is just $100—$40 off, and the same price as its more basic sibling. At the same cost, it’s a... Continue reading at PC World
[ PC World | 2022-10-12 11:44:18 UTC ]
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The world's most influential publishing trade show for younger readers was green-lighted only on January 15. The post Opening Today: Bologna’s Physical and ‘Fast’ Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-21 06:37:58 UTC ]
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For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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UCLan Publishing is launching an illustrated chapter book list for younger readers, kicking off with a two-book deal for debut author Emma Finlayson-Palmer’s Autumn Moonbeam series. Continue reading at The Bookseller
[ The Bookseller | 2021-11-01 05:21:50 UTC ]
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The June digital edition of the trade show for younger readers' content outlines some of its plans for an expanding stretch on the calendar. The post Bologna Children’s Book Fair: More Programming Details appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-19 17:29:01 UTC ]
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Michelle Obama's bestselling memoir Becoming will be published in paperback on 2ndMarch, alongside an edition for younger readers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 06:18:31 UTC ]
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When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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Puffin will publish a new animal detective series from Megan Rix for readers aged six plus. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 09:37:50 UTC ]
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Welbeck Children’s has scooped Be More Vegan by food blogger, chef and author Niki Webster – a "young person’s guide to being more plant-based". Continue reading at The Bookseller
[ The Bookseller | 2020-08-23 20:03:38 UTC ]
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Active Interest Media has sold off its healthy living, fitness and outdoor divisions, collectively representing several of its largest publications, to Pocket Outdoor Media, a Colorado-based publisher of a handful of enthusiast magazines, the two companies announced Tuesday. Included in the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-30 21:15:44 UTC ]
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Aging Media Network, the Chicago-based B2B media company specializing in the business of senior care, is kicking off 2020 with the launch of an additional online publication, Behavioral Health Business (BHB), serving the mental health and substance abuse treatment industry, the company... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-07 19:09:22 UTC ]
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Sandow—the parent company of Interior Design and Luxe Interiors + Design magazines, among others—has acquired architecture and design-focused Metropolis magazine from owner and president Eugenie Havemeyer, both sides announced this week. Terms of the deal weren't disclosed. Launched by... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-20 15:42:51 UTC ]
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As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
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A reader makes a case for the incorporation of graphic novel adaptations of classics, abbreviated for younger readers, into the classroom. Continue reading at Book Riot
[ Book Riot | 2019-07-18 10:36:40 UTC ]
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Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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Spotify has named Dawn Ostroff as its new chief content officer, the company said Tuesday, replacing Stefan Blom who departed the music streaming platform shortly before it went public. Ostroff will lead all aspects of Spotify's content partnerships across music, audio and video, the company... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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Geraldine McCaughrean, accepting award for Where the World Ends, warned that restricting the language children read risks creating a future underclass who are ‘easy to manipulate’Carnegie medal winner Geraldine McCaughrean has castigated the books industry for dumbing down language in children’s... Continue reading at The Guardian
[ The Guardian | 2018-06-18 00:00:00 UTC ]
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The Chinese market is continuing to grow and will likely challenge the US when its two-child policy swells the number of younger readers. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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