Bucking the Trend: Print Magazines Still Work for (Some) Publishers

Much like the several years that have preceded it, 2019 will see the deaths of many a once-formidable print magazine. Some will find new life online, some will fade into irrelevance, and many that survive will scramble to implement new business models, hoping to save their print foundations from becoming quaint archives of a bygone era. And yet, even in 2019, a diverse set of both new and traditional publishers continue to invest in the medium despite its inherent financial challenges, begging obvious questions about how, specifically, a new media brand stands to benefit from producing an expensive print magazine at a time when the barriers to entry in digital media are seemingly nonexistent. "Our print products establish our reputation," offered Richard Eichler, CEO of longtime oil and gas industry publisher Hart Energy on a panel Thursday morning at the MediaGrowth Summit, an annual conference for B2B media executives. "It's expensive, but it works." We wanted answers from some new entrants to the magazine game, so we spoke with the braintrust behind three recently launched media brands—one by a non-media company, one by an independent entrepreneur, and one by an established publishing company—to learn more about why incorporating a print edition into the mix was a necessary first step. Callaway Golf pivots to print An especially popular approach among hip startups like Airbnb, Bumble and Casper, recent years have seen a marked increase in non-traditional media... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-05-30 18:30:31 UTC ]
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Cutting Print: Making It Work When Publishing Days Must Go

When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
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How Magazine Publishers Are Cutting Print Costs to Improve Profits

Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-27 17:04:10 UTC ]
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City and Regional Magazine Publishers Still Believe in Print

[Sponsored] A June survey by Folio: and Cummings Printing indicates that confidence in the often-maligned medium remains high. The post City and Regional Magazine Publishers Still Believe in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-29 00:00:00 UTC ]
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In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis

The relentless pursuit of digital audiences undermines industry advocacy. The post In Spreading the Gospel of Print, Magazine Publishers Face an Identity Crisis appeared first on Folio:. Continue reading at Folio Magazine

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Magazine Publishers Are Changing The Way They Work. But Will It Be Enough?

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The latest Web publishing design trend: Mimic print

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Hearst starts publishing iPad magazines days before print editions

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Publishers still launching print magazines

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First PublisHer’s Dinner: Working to Support Women in Publishing

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[ Publishing Perspectives | 2019-03-20 00:00:00 UTC ]
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Are small independent publishers doing the work for big publishers?

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Cat People, Riposte and Works that Work: the niche world of indie magazines

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[ The Guardian | 2015-04-06 00:00:00 UTC ]
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Survey Finds 60% of Publishers Agree that Print Publishing’s Time is Limited

Almost two-thirds of industry leaders from the publishing industry foresee that newspapers and other print publishers will end up as digital-only enterprises by 2020, according to a survey conducted by MPP Global Solutions. Conducted during two web ... Continue reading at Editor & Publisher

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NYT Names New T Magazine Publisher | People on the Move

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[ Folio Magazine | 2019-10-03 20:16:27 UTC ]
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Meredith’s Time-Management Problem: The Largest Magazine Publisher Has Some Explaining To Do

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[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
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Editor & Publisher Magazine Sold to Digital Media Consultant

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[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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