Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading >> [ Source: Publishers Weekly | 2021-05-28 04:00:00 UTC ]
An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading >> [ Source: AdWeek | 2019-06-20 11:00:53 UTC ]
TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading >> [ Source: AdWeek | 2015-09-21 00:00:00 UTC ]
Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading >> [ Source: AdWeek | 2014-08-19 00:00:00 UTC ]