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TV lovers who tweet can have real-time and potentially very profitable benefits for shows and advertisers, according to newly updated research from Twitter. The TVxTwitter Playbook features research from Twitter compiled using its own internal data as well as data from Nielsen and others. ... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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When the e-reader tablet wars heat up this holiday season, Amazon, Barnes & Noble, and other companies will be selling their wares to a consumer market that is growing increasingly comfortable with digital reading. According to BISGs final report in volume two of its Consumer Attitudes... Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-11-11 00:00:00 UTC ]
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#holiday season
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#digital reading
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#e-reading devices