Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-24 00:00:00 UTC ]
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Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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HarperCollins imprint 4th Estate is to launch RE4DINGS, a new video series featuring authors reading extracts of their work. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Publishing accounted for $57m (£37m) of the $682m (£447.2m) licensing revenues generated in the UK last year, although the industry is suffering from “Frozen fatigue”, said Kelvyn Gardner, m.d. of the Licensing Industry Merchandisers’ Association (LIMA). Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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Describe your role It’s my job to support the authors I represent through the whole publishing process. This includes everything from working with them editorially and pitching their work to editors, to negotiating contracts on their behalf. What do you like best about your role? As a brand... Continue reading at The Bookseller
[ The Bookseller | 2015-10-17 00:00:00 UTC ]
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The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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When book publishers must compete with other media for readers' attention, publishers should have a clear vision for their business and titles. The post The Profit of Publishing with Purpose appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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The definition of what a publisher does is up for grabs, and one German executive predicts his company will one day employ more IT pros than editors. The post Is Twitter a Book Publishing Company? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Best-selling author Michael Morpurgo meets the boy who inspired the name of the lead character in his new book. Continue reading at BBC World
[ BBC World | 2015-10-14 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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After its Guest of Honor appearance at the 2014 Frankfurt Book Fair, publishers in Finland saw more global interest in their books, especially from China. The post Finland, One Year After Frankfurt, Continues to See Benefits appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
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The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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A new literature festival in Odessa on the Black Se , featuring Ukrainians and Russians together, underscored the role literature plays in civil discourse. The post The Revival of Odessa as a Center for International Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-09 00:00:00 UTC ]
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Bookshops and publishers on both sides of the Atlantic are celebrating 'Super Thursday', the unofficial day that sees their big push for Christmas sales. Continue reading at BBC World
[ BBC World | 2015-10-08 00:00:00 UTC ]
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While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
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Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian
[ The Guardian | 2015-10-05 00:00:00 UTC ]
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