Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-24 00:00:00 UTC ]
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Virago has appointed Sarah Savitt, currently publishing director of Headline and Headline Review, as deputy publisher at Virago. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Facebook is rolling out a bunch of new live video features, including a video section that will prioritize live content above on-demand videos. Publishers like Business Insider and The Washington Post expect the new features to grow viewership on the platform. And with a dedicated section, clear... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Payments to BuzzFeed and others reflects Facebook’s desire to ensure Live has sufficient engaging contentFacebook is paying news publishers and broadcasters, including the New York Times, BuzzFeed and Sky, to provide content on its live video service.Video has become a priority for Facebook and... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will receive prominent placement in the Facebook app and often highlight live video—though it will offer recorded clips as well. ... Continue reading at AdWeek
[ AdWeek | 2016-04-06 00:00:00 UTC ]
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Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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#gain momentum
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Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek
[ AdWeek | 2016-04-04 00:00:00 UTC ]
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A video showing a Huntington Beach police officer playing a game of hopscotch with an 11-year-old homeless girl is capturing hearts online. See more of our top stories on Facebook >> The short video was posted on the Huntington Beach Police Department Facebook page and shows Officer Zach... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-01 00:00:00 UTC ]
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Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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Yesterday, at the Digiday Publishing Summit in Vail, Colorado, Refinery29 co-founder Philippe Von Borries explained that his publisher is going "all-in" on video. He said that creating video for television is “one really important marker” in a company’s evolution and having a hand in all types... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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RealVision has figured out the model. The post How One B2B Publisher Struck Gold with Paid Video appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-29 00:00:00 UTC ]
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The Today presenter spurns social media, could live without television ‘except Mastermind’ but does read books on a iPad (albeit balanced on a lectern)It will come as no surprise to his millions of devoted listeners that the veteran BBC broadcaster John Humphrys despises Twitter, doesn’t do... Continue reading at The Guardian
[ The Guardian | 2016-03-29 00:00:00 UTC ]
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#read books
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David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Harry Potter writer shares publishers’ brush-offs for first Robert Galbraith novel in attempt to to inspire other authorsThe Harry Potter author JK Rowling has shared some withering rebuffs publishers sent to her alter ego Robert Galbraith, in an effort to comfort aspiring authors.Rowling posted... Continue reading at The Guardian
[ The Guardian | 2016-03-25 00:00:00 UTC ]
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Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Quartz’s dedicated three-person video team has been experimenting with what works since May 2015. Since then, it has gained 200 million views across platforms, mainly Facebook. What it has learned is that quality is a more effective yardstick than length of time. Also, according to... Continue reading at Digiday
[ Digiday | 2016-03-24 00:00:00 UTC ]
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