Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with:
#post twitter
#center stage
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights. At a panel organized by Northside Festival this week, MTV execs talked about how the publisher is programming short-form content for the mobile app geared... Continue reading at AdWeek
[ AdWeek | 2016-06-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#full spectrum
#senior director
#great place
Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company
[ Fast Company | 2016-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#real people
#branded content
#key strategy
Penguin Random House (PRH) Children’s is set to publish a series of books about Terraria, a video game that allows players to build their own environment. Continue reading at The Bookseller
[ The Bookseller | 2016-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video game
'Adults are more difficult to convince' about poetry, says award-winning author Sarah Crossan. Her newly honored 'One' is a verse novel, for younger readers. The post London’s Sarah Crossan: ‘The Freedom To Write What I Want’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#younger readers
#sarah crossan
#post london
Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping... Continue reading at AdWeek
[ AdWeek | 2016-06-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recent months
#ad inventory
#media partners
Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek
[ AdWeek | 2016-06-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#top chef
#facebook live
#great opportunity
#sports illustrated
Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#google search
#home page
#twitter appeared
#post surprise
Publishers are addicted to the video format on Facebook, and it's easy to see why: they get much higher engagement on video posts than they do on article links, according to an analysis of NewsWhip data. The problem is that publishers have less ability to monetize the video they post to... Continue reading at Digiday
[ Digiday | 2016-05-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook videos
#video posts
Laughing Star Wars Chewbacca mask lady drives James Corden to work, Simpsons actor has a treat for graduates and a very happy wolfGame of Thrones fans who enjoy the cutting jibes and razor-sharp wit of Tyrion Lannister will love our Family Guy parody featuring Stewie Griffin as the Peter... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#family guy
Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday
[ Digiday | 2016-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sources familiar
Boosted by a 10.7% increase in March, bookstore sales for the first quarter of 2016 were up 6.2% over the comparable period in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore sales
#7% increase
Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audience network
#social platforms
In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#original version
#publisher websites
#$250 million
#pre-roll ads
Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#year earlier
#paying dividends
#deputy editor
#ve made
Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this |
While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek
[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive producer
#interactive video
#burger king
World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian
[ The Guardian | 2016-05-12 00:00:00 UTC ]
More news stories like this |
Amazon has launched a new self-service video uploading platform called Amazon Video Direct. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
More news stories like this |
Yale University Press is honoring the fashion designer Alexander McQueen with two different publications at Book Expo. Alexander McQueen: Unseen by Robert Fairer debuts in November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book expo
Linn, who was director of the Chicago Distribution Center, has left the organization. The CDC, a division of the University of Chicago Press, provides warehousing and fulfillment services for approximately 100 presses. A search for a new director is underway. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fulfillment services
#chicago press