Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the world.  The U.K.-based publisher is now posting 650 videos a day, which has resulted in a 516 percent jump in views in the past year. It's getting 383 million monthly video views, 12 million video views per day, and claims an 80 percent completion and viewability rate.  "It's become to many people the publication for news and entertainment," said former CNN anchor and Daily Mail editor-at-large Piers Morgan. "People average 20 minutes on the site."  Here's a quick look at the other stats Daily Mail offered at its NewFronts presentation Thursday: It draws 240 million monthly global visitors. The publication gets 80 million U.S. visitors a month. With 350 journalists worldwide, it posts 1,200 stories a day. It also publishes 10,000 photos each day. Forty-six percent of its web traffic comes from people going directly to its homepage. It's also clear that Daily Mail's efforts on Facebook, Twitter and Snapchat are going swimmingly. Editor in chief and publisher Martin Clarke relayed a story about how his son—normally apolitical, he says—recently asked about Donald Trump because of something he saw on Snapchat. "Snapchat Discover is exposing our news and... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]

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