Surprise: Yahoo’s homepage drives more traffic than Twitter

Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big portion of Yahoo's traffic had gone unattributed after it converted its site to https two years ago. The post Surprise: Yahoo’s homepage drives more traffic than Twitter appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-04 00:00:00 UTC ]
News tagged with: #post surprise #twitter appeared #home page #google search

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Facebook drives up to 7 times more traffic than Twitter. Get to know your social audience

Social media, once considered the side door to a publisher's site, is rapidly becoming the primary entry point for new readers. These readers move in and out of content differently than traditional web site visitors. Social visitors are new, they’re likely to stay that way, and even if they... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #google amp #distributed platforms #social channels #social audience


Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #referral traffic


Coronavirus Coverage Is Driving Massive Traffic to Publishers, Vendors Say

As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
More news stories like this | News stories tagged with: #vanity fair #foreign affairs #business models #difficult decision #public interest #5% increase #cond nast #news outlets


How Bloomberg is fighting to reclaim homepage traffic

Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scott havens #page views #send people #bloomberg media


Publishers are pleasantly surprised by Google AMP traffic

If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday

[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engine #pleasantly surprised #google amp #post publishers


Facebook, Google, Microsoft, Twitter and Yahoo balk at UK's Investigatory Powers Bill

The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews

[ Betanews | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue warnings #uk government


Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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How Hearst learned to play with emotions to drive Facebook traffic game

The publisher, which has seen its Facebook traffic grow more than 500 percent in the past year, shares the secrets to its success. The post How Hearst learned to play with emotions to drive Facebook traffic game appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-03 00:00:00 UTC ]
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Facebook Drives Massive New Surge Of Traffic To Publishers

Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #large range #recent months


Publishers Get Traffic Boost From Twitter Photos

By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday

[ Digiday | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front page #traffic boost #post publishers


How Twitter Is Cleaning Up Twitter—for Publishers

In case you haven't heard, there's a crisis of trust in media. Fake news issues aside, publishers are angry with and distrustful of tech platforms for making major changes that upended the entire digital media industry. Big tech platforms promised publishers reach and scale in exchange for... Continue reading at AdWeek

[ AdWeek | 2019-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making major


Twitter has a fix for its news problem—make a new Twitter!

Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company

[ Fast Company | 2018-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #breaking news


Streaming TV, Films Drive Surge In Graphic Novel Sales

Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel #streaming services #graphic novels


Letter to the Editor: 'Surprised' by AAP Reaction to PW Article

In a letter to the editor, AAP's general counsel called lawyer Jonathan Band's take on Maryland's library e-book legislation as a "false statement." Band responds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book


Chrissy Teigen leaves Twitter, citing abuse and hate on the platform

TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian

[ The Guardian | 2021-03-25 12:40:11 UTC ]
More news stories like this | News stories tagged with: #cookbook #wednesday night #cookbook author #tv personality


Backlist Drives Print Book Unit Gains Higher Through February

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #print book #2% increase


TV, OOH and radio set to drive return to media inflation

Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week

[ Media Week | 2021-02-17 09:42:23 UTC ]
More news stories like this | News stories tagged with: #digital media


Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publisher #user experience #context matters


Pan Mac reveals surprise 'globe-spanning drama' from Ken Follett

Pan Macmillan is bringing out a surprise novel from Ken Follett later this year, said to be a "knock-out read" and a new departure for the bestselling author. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 03:37:04 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #bestselling author #ken follett