Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday Night Live alum Jason Sudeikis in a cast of five real-life artistically minded men in their 30s or early 40s, a dozen videos were developed off premises established by content agency The Story Lab. The blended Scotch whisky appears in casual settings like the dinner table, as the men hold conversations about life, work, creativity and other topics. Each character—there's a surfer, chef, musician and hat designer—has monologue-esque moments in the series, often sharing their personal philosophies. Yeah, it can probably be described as Lifetime for dudes. The series' tagline: "An Original Web Series that Celebrates the Modern Gentlemen Movement." At any rate, the episodes run between three and five minutes and are being pitched with paid ads on Facebook, Google (search), AskMen.com and Playboy.com. It will be pushed through Esquire's online and offline properties as well. "Brotherhood is a collection of stories that paint the picture of today's modern gentlemen," per Lisa Eisenpresser, cofounder and head of development at The Story Lab. "These are multi-hyphenated gentlemen who are handsome, stylish, and aspirational—men who inspire us to pursue lives of passion and purpose. We... Continue reading at 'AdWeek'
[ AdWeek | 2013-11-23 00:00:00 UTC ]
Food is often described as a universal language that brings people together. In recent years, various content creators such as QCP have taken over social media with their food creations. Known for preparing different Italian dishes, Gianluca Conte--also known as QCP--has... Continue reading at AdWeek
[ AdWeek | 2024-05-03 18:16:20 UTC ]
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They interrupt narrative and disrupt plot – no wonder novelists have been slow to warm to mobile phones. But a new generation is putting technology at the heart of their workWhat do you call a phone when it rings in a fictional world? “Mobile” and “cell” are old, “smartphone” is almost a... Continue reading at The Guardian
[ The Guardian | 2023-07-22 10:00:09 UTC ]
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Don’t count out the power of the “What time does the Super Bowl” and other SEO tricks just yet. Facebook may have been all the rage these past few years, but now there's a renewed focus by publishers on Google search. Facebook has turned out to be a fickle partner, and Google's own shifting... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
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This week’s regional nonfiction bestsellers help readers answer the big questions, from how best to live to what’s good for the dinner table. Plus Oscar’s touch proves golden for the winning adaptations, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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About a year ago, I stopped referring to Bon Appétit as a magazine and started calling it a brand. Six months later I even dropped the air quotes. Not that it was easy. If you attended journalism school or worked for your college daily, you were reared on the separation of church and state.... Continue reading at AdWeek
[ AdWeek | 2015-06-08 00:00:00 UTC ]
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Affordable, widely available, and packed with nutrition, squash has a lot going for it. Author Rob Firing makes the case for why we should pay more attention to this humble family of gourds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic magazine's brand in the world of cable TV and digital media. Starring Saturday... Continue reading at AdWeek
[ AdWeek | 2013-11-23 00:00:00 UTC ]
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Barnes & Noble is adding the Google Play store to HD versions of its Nook tablet, in a bid to counter slowing sales of its devices.Nook HD and Nook HD+ customers will be able to access over 700,000 Android apps and games, millions of songs and more, besides the Chrome browser, Gmail,... Continue reading at PC World
[ PC World | 2013-05-03 00:00:00 UTC ]
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Religion, bathroom routines and politics are three things you should never, ever discuss at the dinner table. However, if you're curious about your neighbors' political reading habits, then you should check out Amazon's Election Heat Map. The bookseller rated the top 250 books with a "clear... Continue reading at Engadget
[ Engadget | 2012-08-22 00:00:00 UTC ]
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