#real people

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Why Brands and Celebs Still Want Their Own Print Magazines

When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gwyneth paltrow #online presence #airbnb hosts #real people


The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at 'Fast Company'

[ Fast Company | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real people #branded content #key strategy


The Week closes off comments to avoid 'acrimonious' hijackers

Magazine loses patience with ‘pseudonymous commenters’ who indulge in ‘vitriolic personal insults’The Week is closing off its comments threads. The US-based online version of the magazine that publishes and summarises articles from national and global media has run out of patience with... Continue reading at 'The Guardian'

[ The Guardian | 2014-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social web #real people #news sites #ben frumin


It’s Like Déjà Vu All Over Again at Yahoo

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #getty images #real people #big deal #recent past