It’s Like Déjà Vu All Over Again at Yahoo

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising front, where she was initially less focused (some would say indifferent), Mayer has turned back time at Yahoo—to about 2009. She’s hit the rewind button in other ways. Indeed, when Mayer got the crowd buzzing at CES 2014 by announcing the company was launching digital magazines, starting with Yahoo Food and Yahoo Tech, how many in the crowd recalled that Yahoo had launched similar verticals in the late aughts? Or that the company had rolled out a magazine-esque Flipboard clone just three years ago. And when Katie Couric joined Mayer on stage last week, did anyone hark back to 2012 when Couric (then at ABC) was on stage at Yahoo’s NewFront? Even Yahoo’s big ad tech play, Yahoo Ad Manager, echoed the recent past. In a memorable (if slightly baffling) keynote in 2008, co-founder Jerry Yang presented APT, which was designed to become the ad-buying hub for the whole industry. It didn’t work out. CES 2014 Marissa Mayer invited Katie Couric on stage to talk about her new interview show on Yahoo. NewFront 2012 During Yahoo’s event, Couric took the stage to talk about her weekly Web show (Couric was then at ABC News, which had recently struck a big deal with Yahoo). CES 2014 ... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-13 00:00:00 UTC ]
News tagged with: #getty images #real people #big deal #recent past

Other Publishing stories related to: 'It’s Like Déjà Vu All Over Again at Yahoo'


Yahoo is courting UK publishers to feed its news feed

British publishers including The Telegraph and the Guardian are turning to Yahoo to help boost international audience growth. The post Yahoo is courting UK publishers to feed its news feed appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-20 00:00:00 UTC ]
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EU privacy watchdogs seek answers from WhatsApp and Yahoo about users' data

European Union privacy watchdogs have warned WhatsApp CEO Jan Koum to stop sharing users' data with parent company Facebook until they investigated whether the transfers comply with EU data protection law. They also want Yahoo's Marissa Mayer to come clean about recent leaks and spying... Continue reading at PC World

[ PC World | 2016-10-28 00:00:00 UTC ]
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Poll: Will Verizon's Yahoo-AOL Combination Change Online Advertising?

Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age

[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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Verizon reportedly close to acquiring Yahoo for around $5 billion

Verizon is reportedly nearing a deal to purchase Yahoo for close to $5 billion, bringing to an end a months-long bidding process for a now-ailing company that was once an Internet trailblazer. The sale is still being deliberated, but could be announced early next week, according to Bloomberg.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-07-22 00:00:00 UTC ]
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Surprise: Yahoo’s homepage drives more traffic than Twitter

Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday

[ Digiday | 2016-06-04 00:00:00 UTC ]
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Yahoo is pulling back on its Outbrain/Taboola competitor

Content recommendation has become a big business, but it's showing signs of its limitations. Yahoo, facing an uncertain future as a company, shut down its 2-year-old Yahoo Recommends service to publishers. It follows the shuttering of IAC's nRelate as a standalone service to publishers. Two of... Continue reading at Digiday

[ Digiday | 2016-02-23 00:00:00 UTC ]
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Facebook, Google, Microsoft, Twitter and Yahoo balk at UK's Investigatory Powers Bill

The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews

[ Betanews | 2016-01-08 00:00:00 UTC ]
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Yahoo Shutters Screen, Scales Back Original Series

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek

[ AdWeek | 2016-01-05 00:00:00 UTC ]
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Yahoo unveils new live video and texting app

Yahoo unveiled a live video texting app Wednesday that could boost the company's mobile presence and help it compete against Apple and Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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Gannett Hires WaPo, Yahoo Sales Exec Kevin Gentzel as Revenue Chief

In the past year Kevin Gentzel has gone from newspapers to digital media and back again.After hopping from The Washington Post to Yahoo last year, Mr. Gentzel has landed at Gannett as the newspaper company's chief revenue officer and will report to the company's president of domestic publishing... Continue reading at Advertising Age

[ Advertising Age | 2015-07-15 00:00:00 UTC ]
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Facebook Expands Mobile Ad Net to Make a Run at Google, Yahoo

Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age

[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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Yahoo reports a drop in government data requests

The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World

[ PC World | 2014-09-26 00:00:00 UTC ]
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Here Is Yahoo's Native Ad Network

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[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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German copyright law is unconstitutional, Yahoo says in complaint

A German copyright law that gives publishers the exclusive right to the commercial use of their content online is unconstitutional according to Yahoo, which has filed a complaint with Germany’s Federal Constitutional Court.The law, which came into effect last August, gives publishers exclusive... Continue reading at PC World

[ PC World | 2014-08-01 00:00:00 UTC ]
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Facebook, Google and Yahoo now say when the US government requests user content (update: Microsoft too)

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[ Engadget | 2014-02-04 00:00:00 UTC ]
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Yahoo Now Powers Mocean Mobile Market

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[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Yahoo Goes Big With New Banner Ad Product

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[ Digiday | 2013-11-21 00:00:00 UTC ]
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