When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back on day one, and said, ‘We’re already sold out. Can you send more copies?’” The quarterly lifestyle magazine, based on a partnership with Joanna and Chip Gaines, the stars of HGTV’s “Fixer Upper,” debuted in the fall of 2016 as a newsstand-only title with an initial run of 400,000 copies. Within a year, the publication claimed a rate base of 1.2 million through full-price, direct-to-consumer subscriptions and newsstand placements with an average sell-through rate of 60 percent, Meredith says, more than twice the industry average. Those numbers can’t put Magnolia Journal in quite the same league as O, a Hearst title whose rise was so meteoric it was outselling the top women’s magazines in the country with a circulation of over two million within months of its launch in 2000. But the intervening 18 years have seen audiences move en masse from print and live TV to digital platforms, making the magazine’s apparent success all the more remarkable. Even more striking is the genesis of its founding partnership. O, multiple sources say, would never have come to fruition had editor Helen Levine not persuaded the TV personality she needed an outlet with the quasi-religious power of the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today
[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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You want a middle-aged woman to run an ultramarathon or start a wellness empire? Can’t I just have a breakdown?There is good news for midlifers, so gird your loins for a flurry of off-brand optimism. Kicking off the list is a new prize for debut novelists over 50. “The reason we launched the... Continue reading at The Guardian
[ The Guardian | 2023-04-30 13:00:05 UTC ]
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The celebrity cookbook is a curious genre: its essential premise is that a person who is famous for something other than cooking can, on the basis of that fame, also teach us how to cook. At the same time, it’s a tried-and-true publishing gambit: Gwyneth Paltrow and Stanley Tucci are following... Continue reading at Electric Literature
[ Electric Literature | 2021-12-23 12:05:00 UTC ]
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The London Review of Books has launched a new website, rounding off its 40th anniversary celebrations with a comprehensive overhaul of the paper’s online presence, with its archive freely accessible for a month. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 18:58:24 UTC ]
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Discover the Guardian News & Media Archive’s collection of records charting the Guardian’s first steps online to its development as one of the world’s most popular newspaper websites.The GNM Archive has recently catalogued a large collection of records relating to the development of the... Continue reading at The Guardian
[ The Guardian | 2019-11-06 09:48:39 UTC ]
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When Doug Olson, the president and general manager of Meredith magazines, reaches for an analogy to describe the launch of Magnolia Journal, his mind goes immediately to O, The Oprah Magazine. “It’s the first time in our history at Meredith that the largest retailers in the business called back... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Nonprofit group Truth in Advertising claims Goop is exploiting women by marketing products ‘as having the ability to treat diseases and disorders’Goop, the lifestyle and publishing company founded by Oscar-winning Hollywood actress Gwyneth Paltrow, is facing new criticisms from an advertising... Continue reading at The Guardian
[ The Guardian | 2017-08-24 00:00:00 UTC ]
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Julia Turshen has worked with Mario Batali, Gwyneth Paltrow, and Dana Cowin, but is now stepping into the limelight with her debut, 'Small Victories,' due out from Chronicle Books on September 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here's a better idea.As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look... Continue reading at Fast Company
[ Fast Company | 2016-06-07 00:00:00 UTC ]
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From Broadway to bookstores: the #2 book in the country is ‘Hamilton' by Lin-Manuel Miranda and Jeremy McCarter. Plus Gwyneth Paltrow’s latest lifestyle title launches a new brand for Grand Central, Oprah Winfrey helps Cheryl Strayed onto the bestseller list six months after publication, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
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Gwyneth Paltrow's website-turned-lifestyle-brand, Goop, now has its own book imprint. Goop Press will be housed within Hachette's Grand Central Publishing division and will publish at least one Goop-branded title per year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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The family of late children’s author Dick King-Smith is bringing his work into the 21st century by creating a website to promote his books online. The website goes live today (11th February) and features a biography, fun facts, a quiz, and resources for teachers of key stage one and two. There... Continue reading at The Bookseller
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Magazine loses patience with ‘pseudonymous commenters’ who indulge in ‘vitriolic personal insults’The Week is closing off its comments threads. The US-based online version of the magazine that publishes and summarises articles from national and global media has run out of patience with... Continue reading at The Guardian
[ The Guardian | 2014-12-16 00:00:00 UTC ]
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Author and critic Nicolette Jones says shes never seen a picture-book app doing something a book cant do betterLots of developers and publishers are exploring the potential of interactive picture book-apps for children, but can they ever hope to deliver a reading experience comparable to books?... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising... Continue reading at AdWeek
[ AdWeek | 2014-01-13 00:00:00 UTC ]
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A sugar/dairy/gluten-free and protein-packed vegan treat from "It’s All Good" by Gwyneth Paltrow and Julia Turshen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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