It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising front, where she was initially less focused (some would say indifferent), Mayer has turned back time at Yahoo—to about 2009. She’s hit the rewind button in other ways. Indeed, when Mayer got the crowd buzzing at CES 2014 by announcing the company was launching digital magazines, starting with Yahoo Food and Yahoo Tech, how many in the crowd recalled that Yahoo had launched similar verticals in the late aughts? Or that the company had rolled out a magazine-esque Flipboard clone just three years ago. And when Katie Couric joined Mayer on stage last week, did anyone hark back to 2012 when Couric (then at ABC) was on stage at Yahoo’s NewFront? Even Yahoo’s big ad tech play, Yahoo Ad Manager, echoed the recent past. In a memorable (if slightly baffling) keynote in 2008, co-founder Jerry Yang presented APT, which was designed to become the ad-buying hub for the whole industry. It didn’t work out. CES 2014 Marissa Mayer invited Katie Couric on stage to talk about her new interview show on Yahoo. NewFront 2012 During Yahoo’s event, Couric took the stage to talk about her weekly Web show (Couric was then at ABC News, which had recently struck a big deal with Yahoo). CES 2014 ... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-13 00:00:00 UTC ]
It’s been more than 15 years since Judy Blume’s last novel for adults, Summer Sisters, was published, in 1998, so the publication of her new adult novel is a very big deal, what publishers like to call a rare “publishing event.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-31 00:00:00 UTC ]
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Specs Who Anna Chlumsky Age 34 Claim to fame Stars as Amy on HBO's Veep (Season 4 premieres April 12 at 10:30 p.m.); currently appearing on Broadway in the play Living on Love (through Aug. 2) Base New York Twitter @AnnaChlumsky What's the first information you consume in the morning? I check... Continue reading at AdWeek
[ AdWeek | 2015-04-07 00:00:00 UTC ]
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Magazine loses patience with ‘pseudonymous commenters’ who indulge in ‘vitriolic personal insults’The Week is closing off its comments threads. The US-based online version of the magazine that publishes and summarises articles from national and global media has run out of patience with... Continue reading at The Guardian
[ The Guardian | 2014-12-16 00:00:00 UTC ]
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On-demand cleaning and housework platform and iOS app Handybook has dropped the “book” from its name. It might not seem like a big deal, but CEO Oisin Hanrahan says the change will clear up some confusion. “People associated us with an actual, physical book,” he said. “We meant booking. They... Continue reading at PC World
[ PC World | 2014-09-16 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Why is it a big deal for publishers to pay to promote their content on Facebook? The post Paying for traffic: the end of the last taboo? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-02 00:00:00 UTC ]
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The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine. Continue reading at Wired
[ Wired | 2014-07-16 00:00:00 UTC ]
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It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to go all-in on a long-rumored TV adaptation. HBO took a pass on adapting the complex book last month; now the show is headed to independent premium network Starz, which has... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising... Continue reading at AdWeek
[ AdWeek | 2014-01-13 00:00:00 UTC ]
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Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek
[ AdWeek | 2013-12-24 00:00:00 UTC ]
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When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company
[ Fast Company | 2012-09-08 00:00:00 UTC ]
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Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews
[ Betanews | 2012-03-08 00:00:00 UTC ]
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Jeremy Lin has inspired a lot of rabid fans, magazine features, and six-figure book deal offers. But he's also fueled a new breed of lightning-fast ebook authors. Alan Goldsher, author of "Linsanity: The Improbable Rise of Jeremy Lin," is one of the fastest (and slickest). In the days before... Continue reading at Fast Company
[ Fast Company | 2012-02-23 00:00:00 UTC ]
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While the Rapture isnt scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek
[ AdWeek | 2011-05-20 00:00:00 UTC ]
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Zite, the app that gathers content according to a users interests and behaviors to form a personalized web magazine, has run into legal issues abound from major publishers such as Washington Post, Associated Press, Getty Images, Time and Dow Jones. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 07/02/2011 - 09:20 Tim Waterstone is reportedly pondering a bid to buy the bookstore he founded in 1982 with HMV billionaire investor Alexander Mamut. In the recent past, Waterstone has distanced himself from a bid saying while he would be... Continue reading at The Bookseller
[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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