These Stories Dominated Digital Media in 2013

Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and there were lots of big stories in 2013. While not comprehensive by any stretch of the imagination, here are the digital stories we kept talking about. Native Advertising Have you heard about it? In 2013, every publisher and advertiser had to have a strategy for native ads. Some poo-pooed the trend as the rebirth of the advertorial, but native spoke to something bigger. Despite its growth, the Web is still searching for a sustainable business model. And the anti-banner movement is in full force. Social Ad Race Heats Up After lots of rumors, Instagram started running ads. Facebook ramped up mobile and finally debuted autoplay video. Twitter got in bed with TV and launched Amplify. And Pinterest ads are coming soon. The Mobile Cliff In 2013, nearly every Web publisher was talking about how much traffic they were suddenly getting from mobile devices. As much as 50 percent in some cases. The problem is, most of them were having trouble getting decent prices for mobile ads. The Mobile Shakeout … and the Spending Surge Meanwhile, the immature mobile ad market saw a shakeout, with display networks losing ground, and the biggest companies on the Web—Google, Facebook and Twitter—taking... Continue reading at 'AdWeek'

[ AdWeek | 2013-12-24 00:00:00 UTC ]

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