Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and there were lots of big stories in 2013. While not comprehensive by any stretch of the imagination, here are the digital stories we kept talking about. Native Advertising Have you heard about it? In 2013, every publisher and advertiser had to have a strategy for native ads. Some poo-pooed the trend as the rebirth of the advertorial, but native spoke to something bigger. Despite its growth, the Web is still searching for a sustainable business model. And the anti-banner movement is in full force. Social Ad Race Heats Up After lots of rumors, Instagram started running ads. Facebook ramped up mobile and finally debuted autoplay video. Twitter got in bed with TV and launched Amplify. And Pinterest ads are coming soon. The Mobile Cliff In 2013, nearly every Web publisher was talking about how much traffic they were suddenly getting from mobile devices. As much as 50 percent in some cases. The problem is, most of them were having trouble getting decent prices for mobile ads. The Mobile Shakeout … and the Spending Surge Meanwhile, the immature mobile ad market saw a shakeout, with display networks losing ground, and the biggest companies on the Web—Google, Facebook and Twitter—taking... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-24 00:00:00 UTC ]
A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday
[ Digiday | 2019-08-29 04:01:18 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today We're still pondering this mystery: What exactly prompted Kim Kardashian... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 10:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Notre Drame: Monday’s devastating fire at Notre-Dame de Paris—or just Notre Dame... Continue reading at Advertising Age
[ Advertising Age | 2019-04-17 00:00:00 UTC ]
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Longtime journalist Katie Couric is writing a memoir that will touch on her decades-long career in journalism, the deaths of her husband and sister from cancer and her experiences with sexism in the news industry. Couric's memoir, "Unexpected," is slated for publication by Little, Brown and Co.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-13 00:00:00 UTC ]
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Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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The venerable Dublin bookseller, namedropped in Ulysses and a focal point for literary tourists thereafter, remains a stalwart of the books scene in the Irish capital—and looks set to remain so. Continue reading at The Bookseller
[ The Bookseller | 2018-07-23 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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We know it would be a big deal. But only Apple knows what sort of future it envisions for its 34-year-old computing platform. Apple uses its own purpose-designed CPUs for its iPhones and iPads, built around the ARM architecture. An article reported by Ian King and Mark Gurman, published by... Continue reading at Fast Company
[ Fast Company | 2018-04-03 00:00:00 UTC ]
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The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
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Amazon has a new way to reel you into Audible now that smart speakers are a big deal: give you a freebie just by asking. As of this week, anyone who's new to Audible can ask an Echo speaker to read a full audiobook at no cost. You don't have to be pi... Continue reading at Engadget
[ Engadget | 2018-03-14 00:00:00 UTC ]
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Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
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Mark Millar is a well-known name in the world of comics, which is why today's announcement is such a big deal. Netflix has revealed that it's acquired Millarworld, Millar's comic book empire, and will be creating original movies and TV shows from the... Continue reading at Engadget
[ Engadget | 2017-08-07 00:00:00 UTC ]
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BuzzFeed, Vox Media, Attn, Mashable and Refinery29 are among the publishers getting paid by Facebook to make shows for its video tab. The post Facebook recruits its top publishers for exclusive shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-25 00:00:00 UTC ]
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Jim Bankoff turned Vox into a content juggernaut, a purpose-built digital media company; at PubTech Connect, he’ll discuss what it takes to build the media company of the future Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
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Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at Advertising Age
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
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NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age
[ Advertising Age | 2016-10-22 00:00:00 UTC ]
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World events--particularly those in Turkey, where thousands of journalists, authors and academics have been jailed or dismissed--drew lots of attention at the annual event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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The recent departure of Arianna Huffington as editor-in-chief at The Huffington Post, the company she co-founded in 2005, left publishing even more bereft of female leaders than before.Then again, The Huffington Post already had a male CEO in place, just like Time Inc., The New York Times Co.,... Continue reading at Advertising Age
[ Advertising Age | 2016-09-27 00:00:00 UTC ]
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