Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and there were lots of big stories in 2013. While not comprehensive by any stretch of the imagination, here are the digital stories we kept talking about. Native Advertising Have you heard about it? In 2013, every publisher and advertiser had to have a strategy for native ads. Some poo-pooed the trend as the rebirth of the advertorial, but native spoke to something bigger. Despite its growth, the Web is still searching for a sustainable business model. And the anti-banner movement is in full force. Social Ad Race Heats Up After lots of rumors, Instagram started running ads. Facebook ramped up mobile and finally debuted autoplay video. Twitter got in bed with TV and launched Amplify. And Pinterest ads are coming soon. The Mobile Cliff In 2013, nearly every Web publisher was talking about how much traffic they were suddenly getting from mobile devices. As much as 50 percent in some cases. The problem is, most of them were having trouble getting decent prices for mobile ads. The Mobile Shakeout … and the Spending Surge Meanwhile, the immature mobile ad market saw a shakeout, with display networks losing ground, and the biggest companies on the Web—Google, Facebook and Twitter—taking... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-24 00:00:00 UTC ]
Why is it a big deal for publishers to pay to promote their content on Facebook? The post Paying for traffic: the end of the last taboo? appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-02 00:00:00 UTC ]
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The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine. Continue reading at Wired
[ Wired | 2014-07-16 00:00:00 UTC ]
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Jessye Norman, author of "Stand Up Straight and Sing!" (Houghton Mifflin Harcourt, 9780544003408) will appear on Katie Couric's "Katie" on Wednesday, May 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-07 00:00:00 UTC ]
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Jennifer Esposito, author of "Jennifer’s Way: My Journey with Celiac Disease—What Doctors Don’t Tell You and How You Can Learn to Live Again" (Da Capo Lifelong, 9780738217109) will appear on Katie Couric’s "Katie" on Thursday, May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-01 00:00:00 UTC ]
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Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
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It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones, umpteen startup acquisitions, along with bringing back engineering and Valley cool to the Web pioneer. But on the media and advertising... Continue reading at AdWeek
[ AdWeek | 2014-01-13 00:00:00 UTC ]
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Digital media is thriving. Online advertising is growing faster than any other medium. The Web is hot. Except for the fact that the Web has had all sorts of growing pains. And major business challenges. And it changes constantly, sometimes quite radically. It's certainly never boring, and... Continue reading at AdWeek
[ AdWeek | 2013-12-24 00:00:00 UTC ]
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Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews
[ Betanews | 2012-03-08 00:00:00 UTC ]
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While the Rapture isnt scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print books. Amazon announced Thursday that sales of ebooks on the site have finally surpassed combined sales of hardcovers... Continue reading at AdWeek
[ AdWeek | 2011-05-20 00:00:00 UTC ]
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