#social platforms

Publishing news tagged with #social platforms


The reverberations of Kobe Bryant

Yesterday afternoon, amid a busy news Sunday on multiple fronts, the basketball legend Kobe Bryant died in California, and our media took a sharp collective breath. Bryant, who was 41, was killed in a helicopter crash near Calabasas, close to LA. Eight other people died, including Bryant’s... Continue reading at 'Columbia Journalism Review'

[ Columbia Journalism Review | 2020-01-27 12:59:58 UTC ]
More news stories like this | News stories tagged with: #forthcoming book #press conference #climate activist #social platforms #recent trip


These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at 'AdWeek'

[ AdWeek | 2019-12-11 21:10:10 UTC ]
More news stories like this | News stories tagged with: #nielsen #tv series #social platforms


Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #create content #twitter today #social platforms #ab inbev #wieden kennedy


Digiday Research: Social platforms are for brand awareness, not traffic, say publishers

Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at 'Digiday'

[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this | News stories tagged with: #brand awareness #social platforms #publishers appeared #digiday research


Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at 'Digiday'

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll receive #social platforms #brand safety


Digiday Research: Which platforms publishers say monetize best

Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers struggle #digiday research


Digiday Research: European publishers use distributed video for audience generation over revenue

Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #european publishers #revenue appeared #digiday research


Digiday Research: European publishers bet on their own properties for video

Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #european publishers #video appeared #core focus #digiday research


Nylon’s Gabrielle Korn on Transitioning to Digital and Building a Dream Team

Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #single person


Digiday Research: For Japan’s marketers, Facebook is king

Executives from brands, agencies and publishers shared insights about data-driven marketing and connecting with consumers via social platforms. The post Digiday Research: For Japan’s marketers, Facebook is king appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #digiday research


‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at 'Digiday'

[ Digiday | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger piece #financial success #troy young #social platforms


YouTube and Facebook leave video platform pretenders in the dust

Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at 'Digiday'

[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat -- #social platforms #post youtube


Time Inc.'s Matt Bean Returns to Rodale as Editor in Chief of Men's Health

Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment weekly #helped launch #clear vision #social platforms


Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at 'Digiday'

[ Digiday | 2016-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing internationally #social platforms #jay lauf #world gathered


‘It’s a Faustian agreement’: Bloomberg Media talks about the dilemma of platform publishing

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at 'Digiday'

[ Digiday | 2016-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing internationally #social platforms #platform publishing #world gathered


Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at 'Digiday'

[ Digiday | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consuming content #social platforms #digital team #post inside


The Players’ Tribune and Budweiser team up for new content studio

Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at 'Digiday'

[ Digiday | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grow audience #broader strategy #social platforms #derek jeter #video content #content studio


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience network #social platforms


How publishers are adapting their video strategies in the age of platforms

Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at 'Digiday'

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video strategies #platforms appeared #facebook won #social platforms


Mic is plotting a European expansion

The rise of social platforms has opened the doors to a wave of digital media publishers which specialize in off-site content distribution. U.S. Web publisher Mic is among them, and it's been gaining traction in the U.K. where it already has 1 million monthly eyeballs, according to comScore.... Continue reading at 'Digiday'

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial team #gaining traction #social platforms #european expansion #post mic