Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-08 00:00:00 UTC ]
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
More news stories like this
Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this
Social publisher NowThis, which often sees its trending news and entertainment videos go viral on social platforms, hired media veteran Sharon Mussalli as CEO--its first since the title was spun off from Vox Media in April. The newly independent publisher is now owned by... Continue reading at AdWeek
[ AdWeek | 2023-12-19 09:31:39 UTC ]
More news stories like this
While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian
[ The Guardian | 2023-04-09 14:00:03 UTC ]
More news stories like this
Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek
[ AdWeek | 2021-12-13 22:11:18 UTC ]
More news stories like this
In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
More news stories like this
The new startup Koji wants you to be able to remix digital content without having to code. Is it the next evolutionary leap after TikTok? While most social platforms have found new ways to democratize content creation, TikTok represented a paradigm shift in how content can be repurposed.Read... Continue reading at Fast Company
[ Fast Company | 2020-06-30 09:00:34 UTC ]
More news stories like this
Yesterday afternoon, amid a busy news Sunday on multiple fronts, the basketball legend Kobe Bryant died in California, and our media took a sharp collective breath. Bryant, who was 41, was killed in a helicopter crash near Calabasas, close to LA. Eight other people died, including Bryant’s... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-01-27 12:59:58 UTC ]
More news stories like this
Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
More news stories like this
Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this
Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
More news stories like this
It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this
Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-14 00:00:00 UTC ]
More news stories like this
Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
More news stories like this
Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-20 00:00:00 UTC ]
More news stories like this
Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
More news stories like this
Executives from brands, agencies and publishers shared insights about data-driven marketing and connecting with consumers via social platforms. The post Digiday Research: For Japan’s marketers, Facebook is king appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
More news stories like this
Through disruptive thinking, Jay Lauf and Sam Olstein have taken two of America's oldest brands to the forefront of media Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-24 00:00:00 UTC ]
More news stories like this
Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday
[ Digiday | 2017-02-01 00:00:00 UTC ]
More news stories like this
Verizon and Comcast are not the first to try and build streaming video platforms for the best short-form web content -- AOL and Yahoo have already failed at it. Unlike digital publishers that dip their toes into video, these companies are willing to spend serious money on content. But money... Continue reading at Digiday
[ Digiday | 2016-10-06 00:00:00 UTC ]
More news stories like this