Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-08 00:00:00 UTC ]
Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health. "Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's... Continue reading at AdWeek
[ AdWeek | 2016-09-16 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday
[ Digiday | 2016-08-25 00:00:00 UTC ]
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Derek Jeter’s The Players’ Tribune and Budweiser are launching a content studio, which will focus on short-form videos and photos for Facebook, Instagram and other social platforms. The launch is part of a broader strategy at The Players’ Tribune to diversify its video content and grow audience... Continue reading at Digiday
[ Digiday | 2016-05-24 00:00:00 UTC ]
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Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age
[ Advertising Age | 2016-05-16 00:00:00 UTC ]
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Social platforms are prioritizing video. But what works on YouTube doesn’t work on Facebook. What works on Facebook won’t work on Snapchat. With this in mind, publishers including Refinery29 and LittleThings have broke down the walls between different departments. Others, like The Atlantic and... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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The rise of social platforms has opened the doors to a wave of digital media publishers which specialize in off-site content distribution. U.S. Web publisher Mic is among them, and it's been gaining traction in the U.K. where it already has 1 million monthly eyeballs, according to comScore.... Continue reading at Digiday
[ Digiday | 2016-03-31 00:00:00 UTC ]
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Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
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Feeling the Facebook rush, New York Media is investing more toward video production in 2016, starting with hiring Business Insider and TV vet Matt Johnston as its first executive producer of video. The publisher will focus on creating news-driven video -- instead of recurring series -- for... Continue reading at Digiday
[ Digiday | 2016-02-25 00:00:00 UTC ]
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Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company
[ Fast Company | 2016-02-19 00:00:00 UTC ]
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The frenzy to distribute digital content across social platforms has given rise to a tangle of measurement questions for publishers and their advertisers. It's impossible for publishers to get a real-time, competitive read on their content because they're at the mercy of the platforms to report... Continue reading at Digiday
[ Digiday | 2016-01-27 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek
[ AdWeek | 2015-07-21 00:00:00 UTC ]
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"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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With $22 million in new funding, Scribd will boost its ebook subscription business by acquiring new content, and growing internationally. The post Scribd Raises $22 Million to Bolster Ebook Subscription Biz appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-01-06 00:00:00 UTC ]
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As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday
[ Digiday | 2014-10-30 00:00:00 UTC ]
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Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
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A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at AdWeek
[ AdWeek | 2011-11-16 00:00:00 UTC ]
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