Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-24 00:00:00 UTC ]
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A shuffling step carries Leonard Bernstein onto Grand Avenue. The pilasters and garlands of the PacMutual Building rise above him. Nearly 70, a balding man with a gray cattle-catcher mustache, he finds his keys and stoops to the lock in the threshold. Two bells tied to a red ribbon jingle as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-01 00:00:00 UTC ]
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Michael Tamblyn, chief executive of Kobo, offers the business advice he wishes he had been given when he started out, as part of the BBC News series, CEO Secrets. Continue reading at BBC World
[ BBC World | 2015-12-29 00:00:00 UTC ]
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Publishing director Chris Lambiase and other SVP's are among those on their way out. The post Rodale Continues Reorganization With Senior-Level Cuts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-19 00:00:00 UTC ]
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Markus Dohle, CEO of Penguin Random House, added a video component to his annual year-end letter to employees this year which served to highlight the bestselling and award-winning titles the company published this year as well as the progress the company has made in the integration of Penguin... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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James Naughtie signs off his final BBC Radio 4 Today programme on Wednesday with an emotional tribute to his colleagues and listeners. Naughtie is to become Radio 4 special correspondent and books editor after 21 years of stewarding the channel’s flagship news and current affairs showListen to... Continue reading at The Guardian
[ The Guardian | 2015-12-16 00:00:00 UTC ]
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To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple... Continue reading at Advertising Age
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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President Obama vowed Saturday that investigators would "get to the bottom" of the San Bernardino massacre as new details emerged about the woman at the center of the terrorism investigation. One of the two assailants, Tashfeen Malik, pledged allegiance to an Islamic State leader in a Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-06 00:00:00 UTC ]
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Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read.I Tried Holiday Shopping on Fa... Continue reading at Engadget
[ Engadget | 2015-12-05 00:00:00 UTC ]
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Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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Anna Caltabiano self-published her first novel at the age of 14. Now with three published novels under her belt, the 18-year-old author and student shares some marvellous writing tips for teenage writers and beyondCheck out the Guardian children’s books homepageThe seven stages of writing a... Continue reading at The Guardian
[ The Guardian | 2015-12-02 00:00:00 UTC ]
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AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age
[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Also this week, hiccuping through the Australian national anthem, Jeff Bezos is joining the space race, and a Jane Austen classic gets the zombie treatmentWith Thanksgiving over for another year and the heartwarming American tradition of Black Friday upon us, let’s start this week’s roundup with... Continue reading at The Guardian
[ The Guardian | 2015-11-27 00:00:00 UTC ]
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Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
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What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age
[ Advertising Age | 2015-11-16 00:00:00 UTC ]
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Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday
[ Digiday | 2015-11-16 00:00:00 UTC ]
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We asked our readers to pick their favorite book of 2015 and spread the word on Twitter. Congrats to our winner, @MitchRappFans, whose pick won the most retweets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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