After four months, the Sag-Aftra film and television union has reached a tentative deal, but we may be waiting a while for the art itself to triumphIt’s over. The stream of sweatshirted and placard-wielding Instagram no-filter/no-makeup posts from stars is at an end. The Sag-Aftra film and... Continue reading >> [ Source: The Guardian | 2023-11-09 12:08:06 UTC ]
In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also... Continue reading >> [ Source: Digiday | 2016-01-04 00:00:00 UTC ]
Over the past few years, some regional booksellers associations have moved away from holding fall trade shows in favor of onferences or forums to reflect a greater emphasis on authors and education. Continue reading >> [ Source: Publishers Weekly | 2014-08-08 00:00:00 UTC ]
Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading >> [ Source: AdWeek | 2012-08-20 00:00:00 UTC ]
Publishers need to place a greater emphasis in getting their backlist titles published digitally... Continue reading >> [ Source: The Bookseller | 2012-02-15 00:00:00 UTC ]