Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with: #post twitter #sarah personette #center stage

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CNN takes a page from Facebook with autoplay video

With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at Digiday

[ Digiday | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #autoplay video #digital video #video views #autoplay feature #consumer experience


Yahoo unveils new live video and texting app

Yahoo unveiled a live video texting app Wednesday that could boost the company's mobile presence and help it compete against Apple and Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #mobile presence


VIDEO: The secret of adult colouring books

Colouring books for adults are topping bestseller lists. Scottish illustrator Johanna Basford tells us the secrets of her success. Continue reading at BBC World

[ BBC World | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #colouring books


How Dr. Seuss is still bringing rhymes and pictures to readers (+video)

'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bringing rhymes


New Facebook video controls let you be sexist, ageist or secretive

Videos on Facebook are big business. As well as drugged up post-dentist footage, there is also huge advertising potential. Now Facebook has announced a new set of options for video publishers -- including the ability to limit who is able to see videos based on their age and gender. A social... Continue reading at Betanews

[ Betanews | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big business #restrict access #direct link


Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


Facebook Introduces New Tools for Video Publishers

We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook introduces #video publishers


'We've Gone Headlong': Inside Time Inc.'s Video Strategy

Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand.   Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #years time #video strategy #video team #magazine company


Food publishers are early winners of Facebook video

Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday

[ Digiday | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video


Filings Set Stage for New Ruling in GSU Copyright Case

With remand briefs now filed by both sides, the stage is set for a new decision in a closely watched copyright case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-17 00:00:00 UTC ]
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Twitter’s New Article Preview Cards Could Be a Boost for Publishers

Here's another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you'll notice that tweets from some publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #external sites #ios devices


Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #consumer engagement #brands aren


'Go Set a Watchman': Why the new Atticus Finch is different than you think (+video)

Some fans are aghast over the portrayal of hero Atticus Finch in Harper Lee's new book 'Watchman.' But it's important to remember 'Watchman' isn't a sequel to 'Mockingbird.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #harper lee


Tribune expands its Web-syndication business to video

Tribune Content Agency, a content “clearinghouse” for Tribune Publishing, has launched a new video-syndication network, which will offer its publishing partners more than 1,000 new videos per day from media companies like Reuters, AP, Bloomberg, the Chicago Tribune and the LA Times. The network,... Continue reading at Digiday

[ Digiday | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #publishing partners #media companies #chicago tribune #content providers


AuthorBee Platform Debuts on Twitter

AuthorBee allows Twitter users to aggregate, organize and archive related social media content, making it easier to locate subject categories and share a variety of labeled content with other users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter users


Harper Lee's 'Go Set a Watchman': Don't write Atticus Finch off as a racist just yet [Video]

Harper Lee's "Go Set a Watchman" won't be released to the public until Tuesday, but readers already know that the book reveals a darker side to Atticus Finch. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #book reveals #darker side #atticus finch


Meredith Continues Digital Drive With Acquisition of Grocery Server

Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest attempt #paper towels #native advertising #senior vp


VIDEO: Harper Lee's ambitions revealed

Harper Lee's second novel, which is being published on Tuesday and was written before To Kill A Mockingbird, makes Amazon bestseller list. Continue reading at BBC World

[ BBC World | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee


New Agents & Business Center Comes to Rio’s Bienal do Livro

As part of a joint initiative with the Frankfurt Book Fair, the Bienal do Livro in Rio de Janeiro will host an Agents and Business Center in 2015. The post New Agents & Business Center Comes to Rio’s Bienal do Livro appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #livro appeared #joint initiative #business center


The Shoe Burnin’ Brings Southern Literature to the Stage

The traveling production, started by a group of writers, fuses music and literature in a scripted show. After launching in 2013, the group has now spawned a short story collection and forged ties with SIBA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-09 00:00:00 UTC ]
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