Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading >> [ Source: Digiday | 2019-02-20 00:00:00 UTC ]
Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading >> [ Source: Folio Magazine | 2017-02-24 00:00:00 UTC ]
For the latest in Digiday’s Day in the Life series, Charlotte Gunn, digital editor at NME, takes us through an average day. Like many publishers, NME is producing more video content, half of Gunn’s time is spent finessing the video strategy. This includes Facebook Live sessions with bands at... Continue reading >> [ Source: Digiday | 2016-09-20 00:00:00 UTC ]
Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading >> [ Source: Editor & Publisher | 2015-07-21 00:00:00 UTC ]
65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged... Continue reading >> [ Source: Digiday | 2015-07-08 00:00:00 UTC ]
Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading >> [ Source: Editor & Publisher | 2015-05-20 00:00:00 UTC ]
Every digital publisher wants more site visitors. But Mashable seems to care even at least as much about acquiring YouTube viewers -- if not more. The post Why Mashable centers its video strategy on YouTube appeared first on Digiday. Continue reading >> [ Source: Digiday | 2014-08-28 00:00:00 UTC ]