'We've Gone Headlong': Inside Time Inc.'s Video Strategy

Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand.   Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]

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After layoffs and an AI scandal, CNET's staff is unionizing

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[ Engadget | 2023-05-16 16:13:18 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

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[ Digiday | 2019-08-14 04:01:54 UTC ]
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Why video is still the best investment for digital publishers

Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday

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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

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Cupcakes from Jamie T and a trip to Abbey Road: A day in the life of NME’s digital editor

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[ Digiday | 2016-09-20 00:00:00 UTC ]
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Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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Marie Claire and NME publisher Time Inc UK boosts profits to £23m

Company reports 6% rise in pre-tax profits as top executives paid more than £5mMarie Claire and NME publisher Time Inc UK boosted profits to almost £23m last year while paying out more than £5m to staff and top executives at the magazine company.Time Inc UK reported a 6% rise in pre-tax profits... Continue reading at The Guardian

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'We've Gone Headlong': Inside Time Inc.'s Video Strategy

Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand.   Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
More news stories like this


How Lad Bible’s fans fuel its Facebook video boom

65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged... Continue reading at Digiday

[ Digiday | 2015-07-08 00:00:00 UTC ]
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How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday

[ Digiday | 2015-05-11 00:00:00 UTC ]
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Meredith Rises and AMI Recedes With the Acquisition of Shape

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[ Folio Magazine | 2015-01-28 00:00:00 UTC ]
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Why Mashable centers its video strategy on YouTube

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Time Warner Names Joe Ripp CEO of Time Inc.

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