How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on YouTube and millions more on Facebook. With a focus on social distribution, the publisher monetizes its video content largely through branded deals, not pre-roll revenue. The post How Elite Daily is building a millennial video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-11 00:00:00 UTC ]
News tagged with: #social distribution #video team #original video #investing heavily

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How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video

Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday

[ Digiday | 2016-10-25 00:00:00 UTC ]
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‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads

Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday

[ Digiday | 2017-01-16 00:00:00 UTC ]
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By hiding likes and video views, Facebook could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Facebook hiding likes and video views could force publishers to shift strategies

Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age

[ Advertising Age | 2019-09-27 20:39:27 UTC ]
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Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date,... Continue reading at Publishing Executive

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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The Rundown: With today’s video strategies, publishers are managing their risk

With their latest forays into long-form and TV, digital publishers are taking a far less risky approach to video. The post The Rundown: With today’s video strategies, publishers are managing their risk appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-09 00:00:00 UTC ]
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Facebook's daily news video section may arrive this summer

Facebook has only hinted at its upcoming news video section in Watch, but some more tangible details are starting to trickle out. Axios sources have claimed a daily news service should launch in the summer, with about 10 publishers (both conventiona... Continue reading at Engadget

[ Engadget | 2018-03-13 00:00:00 UTC ]
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How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek

[ AdWeek | 2017-08-21 00:00:00 UTC ]
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How The New York Times plans to build a daily habit on Snapchat

The venerable news publisher is applying lessons from its daily newsletter and podcast to get people to regularly open its Discover edition. The post How The New York Times plans to build a daily habit on Snapchat appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-25 00:00:00 UTC ]
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What Publishers Can Learn from Razorfish’s Video Strategy

Lessons in content marketing from senior media director Carly Constantino. The post What Publishers Can Learn from Razorfish’s Video Strategy appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Facebook is building a tool to hunt copyright infringing videos

YouTube isn't the only site record labels are taking issue with when it comes to copyright infringement. Financial Times reports that music publishers want Facebook to license music that gets posted on its site and take down any user-submitted videos... Continue reading at Engadget

[ Engadget | 2016-12-29 00:00:00 UTC ]
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Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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How Tasty's Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie... Continue reading at AdWeek

[ AdWeek | 2016-10-31 00:00:00 UTC ]
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Inside Fatherly’s very grown-up viral video strategy

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[ Digiday | 2016-08-16 00:00:00 UTC ]
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Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek

[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

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[ AdWeek | 2016-05-13 00:00:00 UTC ]
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How publishers are adapting their video strategies in the age of platforms

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[ Digiday | 2016-03-31 00:00:00 UTC ]
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Snapchat getting 6 billion video views daily, but how does it compare to Facebook's 8 billion?

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Periscope's live streaming video reaches nearly 2 million users daily

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