Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with:
#post twitter
#sarah personette
#center stage
Ken Clarke has revealed the cover of his autobiography, Kind of Blue, in a promotional YouTube video, during which he said he "always rather enjoyed the controversy". Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#youtube video
#ken clarke
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#halo effect
#subject matter
#online spending
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stark difference
#building bridges
We interviewed Sarah Taylor, group marketing manager at Troubador Publishing Group about her role. Continue reading at The Bookseller
[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this |
Rich Battista's rise at Time Inc. continues. Fifteen months after joining the company, CEO Joe Ripp has named him evp of Time Inc. and president of brands, overseeing all of the company's storied titles. Battista joined Time in April 2015 as president of People and Entertainment... Continue reading at AdWeek
[ AdWeek | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#entrepreneurial spirit
#coming days
#feel free
“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers turn
#sean holzman
So far in 2016, sales of print books are up 6% over last year, despite the lack of a single runaway bestseller. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
Food-themed social videos have been all the rage, but everything has a saturation point. So publishers including BuzzFeed, Thrillist Media Group and NowThis are glomming on to booze-related content. Seems cocktail stirring, like the hands-in-bowls genre, is well suited to the 30-second,... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#saturation point
#news feeds
The Buffalo, N.Y., literary center distinguished itself from the beginning by putting an emphasis on working with young people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#40th year
Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek
[ AdWeek | 2016-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regular basis
#creative director
#tv commercials
Goldsmiths University of London is to present novelist Sarah Waters with an honorary fellowship on Thursday 14th July in recognition of her "inspiring" literary career. Continue reading at The Bookseller
[ The Bookseller | 2016-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sarah waters
#goldsmiths university
Fifteen months after the Munich-based Verlagsgruppe Random House announced ambitious plans for a Penguin imprint, the iconic British publishing brand is ready to speak German. Continue reading at The Bookseller
[ The Bookseller | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin imprint
Little did Murad Osmann know that he would start a viral photo series when he snapped a seemingly simple picture of his then-girlfriend, Nataly, and uploaded it to Instagram while on vacation in 2011. The couple was spending a few extra days in Barcelona after a work trip when Murad took a... Continue reading at AdWeek
[ AdWeek | 2016-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#private club
Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek
[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news feeds
#media companies
#increasingly turning
#audience engagement
#anecdotal reports
#rapid growth
Company signs over $50 million in deals with 140 companies and celebrities for Facebook Live content. The post Facebook Pays Publishers Over $50 Million to Start Using Live Video appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$50 million
#live video
Penguin Random House is set to sell Fodor’s Travel to Internet Brands, an online media and technology company. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell fodor
#internet brands
#online media
#technology company
Starting in early 2017, Random House Children's Books will publish a series of eight original chapter books for girls 6–8 tied to the GoldieBlox toy brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#random house
Penguin Random House has reached an agreement to sell its travel division, Fodor’s, to Internet Brands, a Los Angeles-based online media and technology company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell fodor
#internet brands
#travel division
#technology company
Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video player
#brands push
#huffington post
#existing platforms
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment. Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and... Continue reading at AdWeek
[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#managing partner
#digital investment
#horizon media
#big challenge
#happen overnight
#ve built
#adweek magazine