Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with: #post twitter #center stage

Other news stories related to: "Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage"


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile websites #downward trend #mobile apps #digital publishers


Robert Harris’ Cicero comes to the stage

Mike Poulton is adapting Robert Harris’ bestselling Cicero trilogy (Cornerstone) in a new stage production to be directed by Royal Shakespeare Company artistic director Gregory Doran. Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #robert harris


Transworld to publish barrister Sarah Langford's memoir

Transworld has acquired Without Fear or Favour, a personal memoir by barrister Sarah Langford. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this |


BBC’s Jeremy Vine in road rage incident with driver – video

BBC presenter Jeremy Vine is confronted by Shanique Sheena Pearson, 22, in a road rage incident. The footage, posted by Vine on his Facebook page in August last year, shows Pearson shouting at him for cycling in the centre of the road in order to avoid car doors on a narrow Kensington street. On... Continue reading at The Guardian

[ The Guardian | 2017-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #originally published #abusive behaviour #found guilty


Pearson chief brands Trump order 'deeply worrying'

Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deeply worrying


‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsored content #bottom line #digital publishers #facebook live #biggest question #publishers meet


Sarah Perry competes on £30k Wellcome Prize longlist

Sarah Perry’s The Essex Serpent is among the dozen books longlisted for the £30,000 Wellcome Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sarah perry


Sarah Pinborough | 'I hate it when it is all about the twist, and when the ending comes out of nowhere'

Sarah Pinborough, the author whose backlist defies classification, returns with her 21st novel—and what deserves to be her breakthrough book. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #breakthrough book #sarah pinborough


How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek

[ AdWeek | 2017-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #find inspiration #fashion blogs


Los Angeles LGBT Center wins big in local theater awards

The 2016 Ovation Awards handed its top honors to Los Angeles LGBT Center’s “Hit the Wall” and “Ham: A Musical Memoir,” as well as to Celebration Theatre’s “The Boy From Oz” and “Bootycandy.” Sam Harris, the actor and singer upon whose book “Ham” was based, took the honors for lead actor in a... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sam harris #lead actor #musical memoir #top honors


How a football publisher repurposed one event’s worth of video for 4 different platforms

With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #core team #platforms appeared #video content


From live video to VR: How publishers are tackling the inauguration

Publishers are gearing up to produce hours of live video for Inauguration Day. This includes all-day live coverage from CBSN and The Washington Post, as well as a four-hour live virtual reality stream from the USA Today Network. Refinery29, meanwhile, is counter-programming the actual... Continue reading at Digiday

[ Digiday | 2017-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live video #produce hours


Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
More news stories like this |


How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #adweek magazine #ve carved #grown rapidly #recently sponsored


France stages inaugural 'Reading Night'

France’s inaugural Reading Night on Saturday (14th January) was a “great success,” according to the culture ministry, which initiated and partially subsidised the event. Continue reading at The Bookseller

[ The Bookseller | 2017-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #great success


Facebook stops paying publishers to stream live video

For a while, Facebook was obsessed with live video -- it even paid publishers to make sure there was a steady flow of professionally-shot streams on offer. However, Zuckerberg and company appear to be tempering their enthusiasm a little bit. Recode s... Continue reading at Engadget

[ Engadget | 2017-01-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #steady flow


‘Consumers will rebel’: Publishers face creative challenges with Facebook’s mid-roll video ads

Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cat video #people watching #online video #revenue stream


Publishers see short-form video views on Facebook cut in half

Publisher’s short-form Facebook videos have been on the wane after the algorithm has prioritized Facebook Live and the news feed has become flooded with content. Six months ago a well-performing video from The Sun would fetch 250,000 views, now it’s good to get over 100,000. In 2016, The... Continue reading at Digiday

[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #months ago #post publishers


Firebrand Acquires Enthrill Brand, Distribution Technologies

The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribute ebooks #firebrand technologies


Facebook Is Testing Out Mid-Roll Ads to Further Boost Its Video Revenues

Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report.  Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek

[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad break #sponsored posts #clear message #simply put