Page 1 of 1 pages
YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business.The site is offering major publishers who choose its backend video player the ability to control ad sales both on... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#offer publishers
#aggressive push
#online video
#ad inventory
#people familiar
As the world's leading productivity software, Microsoft Office plays an integral role in the daily lives of professionals. Understanding how to quickly and accurately use Office 2016 can improve your productivity, and provide you with all the tools and knowledge you need to be successful. This... Continue reading at 'Betanews'
[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#limited time
#integral role
#daily lives
#online video
#microsoft word
Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at 'Digiday'
[ Digiday | 2017-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#revenue stream
#online video
#people watching
#cat video
Comcast Corp.'s NBC Universal has made a second $200 million investment in BuzzFeed Inc., deepening ties between the two companies in online video and advertising.The latest funding will let NBC and BuzzFeed work more closely together on ad sales, like producing more short-form digital video for... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online video
#ad sales
#person familiar
#vox media
#online publisher
Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at 'AdWeek'
[ AdWeek | 2016-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#monetization opportunities
#online video
#user base
#watching closely
[Sponsored Content] Publishers can benefit from the shift in advertising from TV to online video. The post Can TV Bring Salvation to Magazine Media? appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine media
#online video
As ad dollars flow to online video, the video view has been asserting itself as the new coin of the realm for publishers. And so with CNN Digital’s goal of being nothing less than the worldwide leader in video, it’s pushing ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online video
Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online video
#ad spending
#video content
Top executives from the Guardian, Time, USA Today, Atlantic Media's Quartz, the Onion and others took part in panel discussions with Digiday editors on a range of topics, such as applying established journalism techniques to the Web, embracing mobile, the rise of online video, and making... Continue reading at 'Digiday'
[ Digiday | 2014-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday editors
#top executives
#usa today
#atlantic media
#panel discussions
#embracing mobile
#online video