Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips posted by publishers on its platform. According to Recode, video publishers will get 55 percent of the sales in a financial arrangement that mirrors how YouTube works with them. Billions of clips are viewed daily on Facebook, so the revenue-generating prospects appear to be tremendous for the publicly traded company. Publishers should also be intrigued by the potential for a new earnings stream. It will be interesting to watch whether the mid-roll ads—after viewers are engaged with the clip for 20 seconds—prove to be effective. "By only allowing ads 20 seconds into a video, Facebook is taking an interesting approach by sending a clear message to publishers—create engaging content, or else your ads won't be seen," commented Joe Hyland, CMO of webinar platform ON24. "Facebook realizes that with video, engagement is more valuable than just clicks. I think it's a shrewd move by Facebook to ensure only the most engaging content makes its way onto the platform." So, it appears that there will be more ads soon on Facebook newsfeeds, which could irk the platform's 1.8 billion users. Until now, video ads were limited to sponsored posts that brands purchased directly from... Continue reading at 'AdWeek'
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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DC Comics has launched DC GO, a new collection of vertical-scroll webtoons on its digital subscription service, DC Universe Infinite. The line includes new webtoons featuring DC characters and existing comics reformatted for continuous-scroll reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-20 05:00:00 UTC ]
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Amazon has released a new trailer for Secret Level, the upcoming Prime Video show that tells stories set in the worlds of beloved, popular or even upcoming games (and also Concord). Given that it’s an anthology series, there’s unlikely to be an overarching plot, so there’s not much to grok here... Continue reading at Engadget
[ Engadget | 2024-11-13 16:30:09 UTC ]
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Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
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Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget
[ Engadget | 2024-10-28 13:58:18 UTC ]
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Blumhouse wasn’t going to publish a game in 2024. The studio, one of the leading names in horror films, announced in February 2023 that it was launching a video game publishing business and executives were scouting projects from independent teams with budgets under $10 million. The goal of... Continue reading at Engadget
[ Engadget | 2024-10-25 14:00:44 UTC ]
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The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by... Continue reading at AdWeek
[ AdWeek | 2024-10-23 12:00:00 UTC ]
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Prime Video has one of the best film libraries of any streaming service. But if you don’t watch the movie you want to see right away, you might never get the chance. October 1 is the official kickoff of spooky-movie season, but this year, we simply could not wait. On the last day of September,... Continue reading at Fast Company
[ Fast Company | 2024-10-22 14:00:00 UTC ]
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With four decades of experience in publishing and part of the Guest of Honor Philippines team at Frankfurt Book Fair 2025, Karina Bolasco talks about Filipino publishing. Sponsored. By Hannah Johnson | @HannahSJohnson n a video discussion with Publishing Perspectives, Filipino publisher Karina... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-14 11:00:55 UTC ]
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Many people wondered if the clip to promote the former first lady's upcoming memoir was actually a campaign ad for her husband's opponent. Continue reading at HuffPost
[ HuffPost | 2024-10-03 17:00:08 UTC ]
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Licensing content from their vast libraries and back catalogs is how Hollywood studios make money. A TV show or movie that's on Max in the US may be on a totally different service in the UK or Korea, with the studio pocketing the extra pounds or won in the process. That’s why savvy viewers have... Continue reading at Engadget
[ Engadget | 2024-10-02 11:08:08 UTC ]
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Tim Pearson, a powerful aide to Mayor Eric Adams who was embroiled in multiple scandals during a tumultuous tenure in City Hall, announced his resignation late Monday.Pearson, a former colleague of the mayor’s in the police department, wielded significant power over the NYPD and contracts... Continue reading at Crains New York
[ Crains New York | 2024-10-01 15:09:19 UTC ]
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With sales to U.K. bookstores shut off by the bankruptcy of its U.K. distributor Marston, the radical U.K./U.S. publisher has turned to Kickstarter to raise $134,000 to support its fall publishing program. It has raised close to $100,000 in the first 24 hours of the campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-25 04:00:00 UTC ]
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The Urban Resource Institute, which says it is the country’s largest provider of shelter services for domestic violence survivors and their families, has contracted with the city since the organization’s inception in 1980.But two recent policy changes have transformed the group into a growing... Continue reading at Crains New York
[ Crains New York | 2024-09-16 10:03:16 UTC ]
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The OUP USA Guild, part of the News Media Guild and representing around 150 workers, is demanding that Oxford University Press reverse the recent firing of US-based workers, claiming the layoffs are in violation of the Collective Bargaining Agreement that management and the union signed just... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-13 16:16:21 UTC ]
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The entire Annapurna Interactive team has left the company after its executives walked out, according to Bloomberg. Apparently, the video game publisher's president, Nathan Gary, had been negotiating with Annapurna Pictures' founder Megan Ellison to spin off Annapurna Interactive into its own... Continue reading at Engadget
[ Engadget | 2024-09-13 12:30:45 UTC ]
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Under the initiative, narrators will be able submit a sample voice recording for free to ACX, which will turn it into a replica of the participant’s own voice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-09 04:00:00 UTC ]
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Secret Level is a gaming-inspired anthology series coming to Prime Video on December 15. The upcoming Amazon title is from the same team behind Netflix's Love, Death and Robots. From the teaser released during Gamescom, this new project will be continuing the Blur Studio specialty for creating... Continue reading at Engadget
[ Engadget | 2024-08-20 20:20:27 UTC ]
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Audible.com has launched Maven, an AI-powered feature that allows users to search for audiobooks using natural language queries. The new tool is currently in beta and available to select U.S. customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-07 04:00:00 UTC ]
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In the latest example of a troubling industry pattern, NVIDIA appears to have scraped troves of copyrighted content for AI training. On Monday, 404 Media’s Samantha Cole reported that the $2.4 trillion company asked workers to download videos from YouTube, Netflix and other datasets to develop... Continue reading at Engadget
[ Engadget | 2024-08-05 20:49:43 UTC ]
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In today’s digital age, whether for personal collection, learning, later viewing, or sharing, the requirements of recording streaming videos, live TV content, or other paid videos are becoming increasingly common. However, you will inevitably encounter black screen issues when recording... Continue reading at PC World
[ PC World | 2024-07-31 10:06:33 UTC ]
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