Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
News tagged with: #social giant #publishers rely #sponsored posts #poked fun #publishers operate #media companies

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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

[ The New York Times | 2011-02-21 00:00:00 UTC ]
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PRH Announces Early Launch for 2-Day Shipping Program

Penguin Random House is hoping to alleviate a significant source of stress for independent booksellers by launching its annual 2-Day Transit Program on July 1, two months ahead of schedule. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
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NewFronts Now: Day 3 explores the news media's response to racial injustice

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[ Advertising Age | 2020-06-24 22:02:37 UTC ]
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NewFronts Now: Day 2 showcases new generations and shoppable ads

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Portal From Facebook Salutes Moms With Mother’s Day Campaign

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‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

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Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

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[ Advertising Age | 2019-06-21 10:00:00 UTC ]
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BTS Is Unveiling a New Facebook Messenger Sticker Pack for National Best Friend Day

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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

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[ CBC | 2019-05-28 14:17:44 UTC ]
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[ Digiday | 2019-03-27 00:00:00 UTC ]
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Facebook and Google broke down barriers to broadcast media — even for mass killers

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[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
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Facebook and Google broke down barriers to broadcast media — even for mass killers

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[ Baltimore Sun | 2019-03-16 00:05:00 UTC ]
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Why this digital publisher refuses to blame Facebook for media's woes

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[ Advertising Age | 2019-02-28 00:00:00 UTC ]
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[ Fast Company | 2019-02-26 00:00:00 UTC ]
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Jill Abramson on media layoffs: 'The villains are Facebook and Google'

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Viral publisher First Media joins Snapchat with repurposed Facebook video

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[ Digiday | 2018-12-10 00:00:00 UTC ]
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