Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
News tagged with: #media companies #publishers operate #poked fun #sponsored posts #publishers rely #social giant

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The Media Equation: 2 Platforms, With 2 Sets of Problems

Magazine publishers have a tough choice: an exclusive, pricey deal with the wildly popular Apple conduit, or Google’s open, less expensive and less trafficked vehicle. Continue reading at The New York Times

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Book Riot’s Deals of the Day for September 2, 2022

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Book Riot’s YA Book Deals of the Day: July 2, 2022

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Book Riot’s Deals of the Day for June 2, 2022

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Books in the Media: Critics swoop on Day's fifth novel

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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

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'There’s no other law like this in Australia': Facebook hits out at digital media code

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PRH Announces Early Launch for 2-Day Shipping Program

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NewFronts Now: Day 3 explores the news media's response to racial injustice

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NewFronts Now: Day 2 showcases new generations and shoppable ads

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Portal From Facebook Salutes Moms With Mother’s Day Campaign

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‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

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Facebook’s Nada Stirratt on the evolution of storytelling and how it helped raise $2 billion for charity

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'Call their bluff': Shut down social media platforms, ex-Facebook adviser urges

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Inside Facebook-born Freeda Media’s distributed publishing strategy

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