A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed. That distinction is an important one, since it will mean millions of dollars to both brands and ad sellers. Simply put, if marketers no longer have to pay for an amount of advertising that's not viewed, they win in terms of return on investment—and some publishers will, no doubt, lose money. With mobile viewability moving into the picture, The Mobile Majority created an infographic to help ad-tech-minded folks get their heads around the subject. While the explainer is decidedly wonk-ish, it's educational. Scroll down to check it out. Continue reading at 'AdWeek'
[ AdWeek | 2015-02-27 00:00:00 UTC ]
The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these... Continue reading at Engadget
[ Engadget | 2023-10-16 15:52:41 UTC ]
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The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these moves, so we’ve compiled... Continue reading at Engadget
[ Engadget | 2023-06-29 15:28:56 UTC ]
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If you missed Amazon's standard e-reader when it was on sale for $50 on Black Friday, you have another shot to grab it for less. The regular Kindle is back on sale for $55, and you'll get three months of Kindle Unlimited along with it. It may be a bit more expensive than it was one week ago, but... Continue reading at Engadget
[ Engadget | 2021-12-03 17:32:03 UTC ]
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Barack Obama's A Promised Land (Penguin) has risen into the Amazon Charts' Most-Sold: Non-Fiction top spot, after debuting a week ago, ahead of its publication. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 22:23:24 UTC ]
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National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) has cantered back into the UK Official Top 50 number one spot, boomeranging back up after Val McDermid’s How the Dead Speak (Sphere) knocked it from the top a week ago. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 23:13:36 UTC ]
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Jerry Craft’s story exploring ‘friendship, race, class and bullying in a fresh manner’ is the first graphic novel to win the long-running American children’s awardFor the first time, a graphic novel has won the Newbery Medal, the oldest and most prestigious children’s book award in the US. The... Continue reading at The Guardian
[ The Guardian | 2020-01-28 16:03:46 UTC ]
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2019 was a year full of ups and downs. It was neither a good nor bad year. However, many of the events, people and trends we reported on set the stage for 2020. For the past three years I have attempted to take my best stab at what we should expect in the months ahead, as we continue to push... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 15:58:19 UTC ]
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Journalist and novelist Ahmet Altan, who one week ago was released from a Turkish prison after three years' detention, has been rearrested. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 00:07:44 UTC ]
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The debut novel ‘A Kindness,’ which literary agent Helen Heller received a little over a week ago after responding to an unsolicited pitch letter, is gaining pre-Frankfurt Book Fair buzz after being preempted in the U.S. by Pamela Dorman for high six figures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-10 04:00:00 UTC ]
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After making its debut a week ago in second place, L J Ross' Penshaw has now leapfrogged Rachel Abbott's And So It Begins (Wildfire) to claim the Amazon Charts Most-Sold Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2019-08-06 18:40:21 UTC ]
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Microsoft has shuttered its ebook bookstore, yet another move by the company away from selling traditional consumer goods and services, with the exception of its Xbox console.Microsoft made its decision without fanfare on Tuesday, simply posting a notice in the corner of the Microsoft Store app... Continue reading at PC World
[ PC World | 2019-04-02 00:00:00 UTC ]
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A week ago it seemed Eleanor Oliphant... had packed her trunk and bade farewell to the Weekly E-Book Ranking number one spot forever, but as the print charts have taught us, the Honeyman period is a long way from being over. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Modern Luxury announces new group publisher, Galerie taps new EIC, and more people on the move. The post More Cuts and a New Executive Fashion Director at Vanity Fair| People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Meredith Corp. names a publisher for Allrecipes, Glamour hires an art director from Cosmo, and more media moves this week. The post The Economist Taps New Publisher and COO | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-13 00:00:00 UTC ]
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A Swedish thriller with "relentless twists and turns" portraying "every parent’s nightmare" has been sold into 11 territories since it went on submission a week ago, with offers "streaming in" from other markets. Continue reading at The Bookseller
[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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Hearst Magazines Digital Media makes changes to its leadership and other people on the move. The post Emmy-Nominated Editor Rejoins TIME’s Newsroom | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-04 00:00:00 UTC ]
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Meredith staffs up a former Time Inc. title, Teen Vogue gets a deputy editor, and more people on the move this week... The post Hearst Magazines Taps New Global VP | People on the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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