Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage

Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-24 00:00:00 UTC ]
News tagged with: #post twitter #sarah personette #center stage

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Cost, distribution, localization: Where European publishers struggle with video

"How can we effectively utilize our limited production resources to be confident that we're achieving maximum bang for our buck?" asked Neil Hall, head of product for BBC. The post Cost, distribution, localization: Where European publishers struggle with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-22 00:00:00 UTC ]
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PFD continues Lucy Cavendish Fiction Prize sponsorship until 2020

Peters Fraser & Dunlop will continue its sponsorship of the Lucy Cavendish Fiction Prize until 2020. Continue reading at The Bookseller

[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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RIGHTS EDITION: International Books Headed to London Book Fair’s Rights Center

From Italy, Brazil, Iraq, Switzerland, Spain, Turkey, Germany, the UK, and more, agents and publishers are lining up their offers for #LBF17. The post RIGHTS EDITION: International Books Headed to London Book Fair’s Rights Center appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights center


‘Sledgehammer to crack a nut’: Publishers respond to fallout from latest brand-safety bungle

Programmatic advertising has been back under the spotlight this week, as brands rushed to pull digital advertising in the wake to a The Times exposé on the state of ad misplacement. News publishers also had ads paused across their properties - some for several days. "They [agencies] just wanted... Continue reading at Digiday

[ Digiday | 2017-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #programmatic advertising #news publishers


Helen Bailey's murder trial enters closing stages

The man accused of murdering children's author Helen Bailey for financial gain "grossly deceived" her, jurors have heard, as the prosecution branded his account of a kidnapping "absurd" in the concluding stages of the six-week murder trial. Continue reading at The Bookseller

[ The Bookseller | 2017-02-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #helen bailey #man accused #financial gain


The Neuroscience Of Music, Behavior, And Staying Sane In The Age Of Twitter

Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload. Neuroscientist and author of This Is Your Brain On Music Daniel Levitin talks about information overload.When it comes to music and the human brain, Daniel Levitin's... Continue reading at Fast Company

[ Fast Company | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #human brain #information overload


Politics Was Front and Center At This Year’s AWP Conference

Concern over the Trump administration was a central theme at the Washington D.C. event. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Obioma's The Fishermen to hit the stage

Nottingham-based theatre company New Perspectives will be adapting Chigozie Obioma's Man Booker-shortlisted novel The Fishermen (Pushkin) for stage next year.   Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Sarah McIntyre appointed BookTrust’s Writer-Illustrator in Residence

Sarah McIntyre has been unveiled as the new online Writer-Illustrator in Residence for reading charity BookTrust. Continue reading at The Bookseller

[ The Bookseller | 2017-02-14 00:00:00 UTC ]
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Third Sarah Winman novel to Headline

Headline imprint Tinder Press is publishing a new novel by Sarah Winman in July this year, Tin Man. Continue reading at The Bookseller

[ The Bookseller | 2017-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah winman


S&S promotes Virtue to special sales and brand role

Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special sales #brand director #commercial fiction


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #mobile apps #downward trend #mobile websites


Robert Harris’ Cicero comes to the stage

Mike Poulton is adapting Robert Harris’ bestselling Cicero trilogy (Cornerstone) in a new stage production to be directed by Royal Shakespeare Company artistic director Gregory Doran. Continue reading at The Bookseller

[ The Bookseller | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert harris


Pearson chief brands Trump order 'deeply worrying'

Pearson chief executive John Fallon has branded Donald Trump's travel ban policy "deeply worrying" in a rare political comment from the usually non-partisan education company. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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BBC’s Jeremy Vine in road rage incident with driver – video

BBC presenter Jeremy Vine is confronted by Shanique Sheena Pearson, 22, in a road rage incident. The footage, posted by Vine on his Facebook page in August last year, shows Pearson shouting at him for cycling in the centre of the road in order to avoid car doors on a narrow Kensington street. On... Continue reading at The Guardian

[ The Guardian | 2017-02-01 00:00:00 UTC ]
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Transworld to publish barrister Sarah Langford's memoir

Transworld has acquired Without Fear or Favour, a personal memoir by barrister Sarah Langford. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
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‘It’s our lifeblood:’ How publishers meet the video challenge in 5 charts

The biggest question for publishers prioritizing video isn’t Snapchat or Facebook Live, it’s simple economics. How many bodies can an organization throw at production and still keep the lights on? Digital publishers are struggling to square demand for video with the bottom line. Five charts that... Continue reading at Digiday

[ Digiday | 2017-01-31 00:00:00 UTC ]
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Sarah Perry competes on £30k Wellcome Prize longlist

Sarah Perry’s The Essex Serpent is among the dozen books longlisted for the £30,000 Wellcome Book Prize. Continue reading at The Bookseller

[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Sarah Pinborough | 'I hate it when it is all about the twist, and when the ending comes out of nowhere'

Sarah Pinborough, the author whose backlist defies classification, returns with her 21st novel—and what deserves to be her breakthrough book. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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How Martha Stewart Living Has Continued to Thrive for the Past 26 Years

Martha Stewart has always been on top of trends, often setting them herself. Before she became a social media star (and landed a show with Snoop Dogg) she was known as a pioneer in the print magazine business. Her publication, Martha Stewart Living, has been on stands for 26 years and it's... Continue reading at AdWeek

[ AdWeek | 2017-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion blogs #find inspiration