The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the age of 73. Here's how... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #biggest brands #digital media

College basketball: TCU beats Indiana State for Diamond Head Classic crown

Alex Robinson had 15 points, eight rebounds and four assists, and Texas Christian withstood a late rally to beat Indiana State 83-69 on Tuesday night in the championship game of the Diamond Head Classic in Honolulu. TCU led 40-30 at halftime behind a balanced scoring attack as nine of the 10... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #college basketball #tuesday night #championship game

This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek

[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming weeks #bring transparency #digital budgets #digital-ad ecosystem #online world #earlier version #story stated

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels

CES 2023 Day 1 recap: Catch up on the biggest news from the year's biggest tech show

We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget

[ Engadget | 2023-01-05 19:50:52 UTC ]
More news stories like this | News stories tagged with: #configuration options #favorite app #headphone jack #youtube channel #stay tuned #digital content

Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand safety #social platforms #ll receive

On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands

9 facing charges in Canada's biggest gold theft in the country's history

Canadian police say nine people are facing charges in the biggest gold theft in Canadian history from Toronto’s Pearson International airport a year ago Continue reading at ABC News

[ ABC News | 2024-04-18 00:54:39 UTC ]
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Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually

Book piracy is costing the Italian book market more than a quarter of its overall value, according to a study commissioned by the AIE. The post Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-08 22:07:51 UTC ]
More news stories like this | News stories tagged with: #study commissioned #book market #book piracy #book industry

Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age

Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Hulu and Max win big at 75th Primetime Emmy's biggest winners

Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget

[ Engadget | 2024-01-16 10:44:09 UTC ]
More news stories like this | News stories tagged with: #final season #ali wong #originally scheduled #anthology

The $2,000 ASUS ZenScreen Fold solves the biggest issue with portable monitors

When I’m away from home and don’t have access to my big desktop displays, it feels like I’m missing a limb. Unfortunately, there’s a limit to how big a portable monitor can really be. After a certain point, it’s not going to fit in a reasonably sized bag. ASUS’s ZenScreen Fold solves that... Continue reading at Engadget

[ Engadget | 2024-01-10 20:40:09 UTC ]
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Pearson’s biggest shareholder says it should leave London and relist in US

Cevian Capital founder argues most of education publisher’s business is there and move would raise its valueBusiness live – latest updatesPearson’s biggest shareholder has said it should be relisted in the US, arguing that leaving London would be better for shareholders as most of the education... Continue reading at The Guardian

[ The Guardian | 2023-12-15 12:22:42 UTC ]
More news stories like this | News stories tagged with: #biggest shareholder #leave london #education publisher #increasing number #pearson

How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media