The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the age of 73. Here's how... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

[ AdWeek | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account

The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | News stories tagged with: #digital media #biggest brands #programmatic advertising

College basketball: TCU beats Indiana State for Diamond Head Classic crown

Alex Robinson had 15 points, eight rebounds and four assists, and Texas Christian withstood a late rally to beat Indiana State 83-69 on Tuesday night in the championship game of the Diamond Head Classic in Honolulu. TCU led 40-30 at halftime behind a balanced scoring attack as nine of the 10... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-12-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #championship game #tuesday night #college basketball

This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek

[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #story stated #earlier version #online world #digital-ad ecosystem #digital budgets #bring transparency #coming weeks

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter channels #corporate news

CES 2023 Day 1 recap: Catch up on the biggest news from the year's biggest tech show

We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget

[ Engadget | 2023-01-05 19:50:52 UTC ]
More news stories like this | News stories tagged with: #digital content #stay tuned #youtube channel #headphone jack #favorite app #configuration options

Brand RX part two: The state of brand safety one year later

It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday

[ Digiday | 2018-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll receive #social platforms #brand safety

On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands

The Biggest Book News of the Week

Here are the news stories from the week in books and reading worth knowing about Continue reading at Book Riot

[ Book Riot | 2024-11-09 19:58:13 UTC ]
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Media Briefing: European publishers speak out on advertisers’ punishing brand safety practices

This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday

[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | News stories tagged with: #publishing summit #closed doors #media briefing

How Brands Find New Audiences As Media Habits Shift

Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek

[ AdWeek | 2024-11-04 19:20:03 UTC ]
More news stories like this | News stories tagged with: #news publisher #social platforms #content distribution

The Biggest Book News of the Week

PW and Barnes & Noble kick off Best Books of the Year season, the NYT looks at the best new releases of November, and more. Continue reading at Book Riot

[ Book Riot | 2024-11-03 16:00:00 UTC ]
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Here’s the biggest problem with Amazon Prime Video—and how it could be fixed

Prime Video has one of the best film libraries of any streaming service. But if you don’t watch the movie you want to see right away, you might never get the chance. October 1 is the official kickoff of spooky-movie season, but this year, we simply could not wait. On the last day of September,... Continue reading at Fast Company

[ Fast Company | 2024-10-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #good thing #horror movies #streaming service #prime video #biggest problem

Top 5 TV-Themed Brand Activations at New York Comic Con 2024

It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek

[ AdWeek | 2024-10-18 16:49:58 UTC ]
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The Biggest Book News of the Week

Han Kang wins the Nobel in literature, are there really only 20,000 readers of lit fic in the U.S?, and more of the headlines from the past week. Continue reading at Book Riot

[ Book Riot | 2024-10-12 15:43:14 UTC ]
More news stories like this | News stories tagged with: #book news #past week